In this episode, Amanda Levine joins us to pull back the curtain on the advertising world, offering a glimpse into its inner workings. From the dynamics of talent management to the evolving trends within agencies, we discuss it all.

Join us as we contemplate whether most agencies opt for in-house talent management or outsource the role. We also touch upon the concerning trend of music-related positions gradually disappearing from agency rosters.

It's a candid exploration of the advertising landscape, shedding light on both its strengths and challenges. Tune in for an insightful discussion on the realities of the industry.

Guest Bio:

Amanda is currently the Senior Director of Music & Licensing at Platinum Rye Entertainment, where she has spent the last 15 years helping brand and agency clients navigate complex music and entertainment-led partnership deals, including Procter and Gamble, Gap Inc., Amazon and State Farm.

Amanda’s role incorporates securing music/talent/IP for all media, comprising award-winning commercials that have featured in Super Bowl, Grammys and Olympics. Recent projects you may have seen her work include Gain remaking the iconic track “Take My Breath Away”, Old Spice partnering up with TikTok musical sensation JVKE, Downy launching a new product with help from the Backstreet Boys and licensing “Doomed” by Moses Sumney for P&G’s Clio-winning powerful video “The Choice”.

About the Hosts:

We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.

We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here]

Resources From This Episode:

• 2Indie - Visit our website for more resources and information on how to get YOUR music signed
• @platinumrye

• Music Licensing Basecamp - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls?

• @2indieofficial - Follow us on Instagram

• Sync It! Music Licensing Community - Follow us on Facebook