• Airwave Influence

  • Mar 20 2024
  • Length: 14 mins
  • Podcast
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Airwave Influence

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  • Summary

  • In a world constantly chasing the latest digital trend, an often-underestimated player continues to make a significant impact: radio. In today’s episode, hosts James Stephenson and Pat Kelly delve into the timeless art of radio marketing and the intricate craft of storytelling. This discussion is a testament to the medium’s endurance and a guide to mastering its use in marketing strategies today.

    Show notes:
    (2:49) The importance of radio in marketing
    (5:26) Like a business consultant
    (8:27) It puts you on a stage
    (9:50) Shaping data-driven messaging and making connections
    (12:51) Consistency
    (13:48) Outro

    Thank you for listening!
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    Sponsored By:
    Lotus Business Solutions
    Lotus Media
    Lotus Financial
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