• 4: Episode Four - Making The Brand

  • Jul 23 2020
  • Length: 20 mins
  • Podcast
4: Episode Four - Making The Brand cover art

4: Episode Four - Making The Brand

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  • Summary

  • How do you turn the world's biggest band into the world's biggest brand? In this episode Alex looks back at the merch machine that grew as big as One Direction themselves with an exclusive insight into one of the group's biggest product launches. 

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