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Unreasonable Success and How to Achieve It
- Unlocking the Nine Secrets of People Who Changed the World
- Narrated by: Roger Davis
- Length: 8 hrs and 52 mins
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Publisher's Summary
How do people of seemingly ordinary talent go on to achieve unexpected results? What can we learn from them? What are the ingredients for unreasonable success and how is it achieved?
In this groundbreaking book, best-selling author Richard Koch charts a map of success, identifying the nine key attitudes and strategies can propel anyone to new heights of accomplishment.
The pattern of success is fractal. It is endlessly varied but endlessly similar. Success does not require genius, consistency, all-round ability, a safe pair of hands or even basic competence. If it did, most of the people in this book would not have impacted the world as they did.
Who could have predicted that Nelson Mandela, a once-obscure lawyer, could have averted disaster in South Africa, reconciling people of different heritages to each other and establishing a viable democracy? Or that Helena Rubinstein, a young woman growing up in the grotty ghetto of Kraków, could have changed the face of beauty throughout the world? Or that the illegitimate son of a notary would become one of the world's greatest painters, known universally by his first name, Leonardo?
Successful people typically don't plan their success. Instead they develop a unique philosophy or attitude that works for them. They stumble across strategies which are shortcuts to success and latch on to them. Events hand them opportunities they could not have anticipated. Often their peers with equal or greater talent fail while they succeed. It is too easy to attribute success to inherent, unstoppable genius.
With this audiobook, you can embark on a journey towards a new, unreasonably successful future.
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What listeners say about Unreasonable Success and How to Achieve It
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- Jonathon Lawless
- 14-10-2020
Fascinating concept and read
Richard delivers a book that takes a logical yet non linear approach to pulling apart uber success. Likely similar to how he invests - rather than what is already obvious, he uses high level intuition to correlate what really mattered in creating a cumulative 'X factor' in observable historical examples of unreasonable success. Drawing from that, he gives you simple lessons in positioning yourself for similar possible outcomes - is an excellent application of his trademark 80/20 principle. A fascinating journey through some of history's pivotal moments - well worth reading if you take success, and more broadly, what it means to have true impact, seriously.
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- Kaiser Frank
- 03-05-2021
Best book on history and strategy ever
Wow this book was a revelation. I love Robert Greene and Nassim Taleb too, just like this author obviously does. But this book is better than both of those other authors' works, because it distils the essence of greatness into an elixer so pure and simple it make every thing seem clear and obvious, while in reality it is an astonishing breakthrough series of realisations. Masterful.
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- Meg
- 03-12-2020
I love Richard Koch but this one isn't for me
Richard Koch is such an insightful thinker and author but I don't feel this audiobook reflects these qualities. The narrator is awfully tedious, for starters. It's made somewhat more tolerable by increasing the speed to 1.2x but it still distracts terribly from the content. Constant repetition of the word 'success' pronounced as SUHHCKS-ess is enough to drive anyone up the wall.
Then there's the content itself which I really wanted to love but didn't. I do think Mr Koch is onto something key here but it's likely better suited to a physical book. As an audiobook, the "map" he's describing seems to be all over the place. We really need to easily flip back and forth to put the pieces together. Very sorry to be returning this one but will get a paper copy instead.
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