Try free for 30 days
-
UnMarketing
- Stop Marketing. Start Engaging.
- Narrated by: Scott Stratten
- Length: 5 hrs and 34 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $22.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also picked
-
Project Management for the Unofficial Project Manager
- A FranklinCovey Title
- By: Kory Kogon, Suzette Blakemore, James Wood
- Narrated by: Teri Schnaubelt
- Length: 4 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
No project management training? No problem! In today’s workplace, employees are routinely expected to coordinate and manage projects. Yet, chances are, you aren’t formally trained in managing projects - you’re an unofficial project manager. FranklinCovey experts Kory Kogon, Suzette Blakemore, and James Wood understand the importance of leadership in project completion and explain that people are crucial in the formula for success.
-
-
Great practical advice
- By Anonymous User on 21-06-2021
-
UnBranding
- 100 Branding Lessons for the Age of Disruption
- By: Scott Stratten, Alison Stratten
- Narrated by: Scott Stratten, Alison Stratten
- Length: 7 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. With all the excitement of our time comes confusion and fear for many businesses. This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.
-
UnSelling
- The New Customer Experience
- By: Scott Stratten, Alison Kramer
- Narrated by: Scott Stratten, Alison Kramer
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
-
Your First Leadership Job
- How Catalyst Leaders Bring out the Best in Others
- By: Tacy M. Byham, Richard S. Wellins
- Narrated by: Kitty Hendrix
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Your First Leadership Job is divided into two sections. Part One introduces the concept of catalyst leader - one who sparks energy, passion, and commitment in others. Your transition to catalyst leader is a major step in your leadership journey. This book provides essential tips to put you on the catalyst path. Part Two devotes 13 chapters to critical core leadership competencies, including coaching for success, hiring the best employees, and turning dreaded appraisals into discussions that propel performance. It also includes a chapter for first-time female leaders.
-
The Greatest Salesman in the World
- By: Og Mandino
- Narrated by: Mark Bramhall
- Length: 2 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years.
-
-
Lives it!
- By Amazon Customer on 22-08-2017
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
it was a good book but...
- By farzane on 31-05-2018
-
Project Management for the Unofficial Project Manager
- A FranklinCovey Title
- By: Kory Kogon, Suzette Blakemore, James Wood
- Narrated by: Teri Schnaubelt
- Length: 4 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
No project management training? No problem! In today’s workplace, employees are routinely expected to coordinate and manage projects. Yet, chances are, you aren’t formally trained in managing projects - you’re an unofficial project manager. FranklinCovey experts Kory Kogon, Suzette Blakemore, and James Wood understand the importance of leadership in project completion and explain that people are crucial in the formula for success.
-
-
Great practical advice
- By Anonymous User on 21-06-2021
-
UnBranding
- 100 Branding Lessons for the Age of Disruption
- By: Scott Stratten, Alison Stratten
- Narrated by: Scott Stratten, Alison Stratten
- Length: 7 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. With all the excitement of our time comes confusion and fear for many businesses. This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.
-
UnSelling
- The New Customer Experience
- By: Scott Stratten, Alison Kramer
- Narrated by: Scott Stratten, Alison Kramer
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
-
Your First Leadership Job
- How Catalyst Leaders Bring out the Best in Others
- By: Tacy M. Byham, Richard S. Wellins
- Narrated by: Kitty Hendrix
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Your First Leadership Job is divided into two sections. Part One introduces the concept of catalyst leader - one who sparks energy, passion, and commitment in others. Your transition to catalyst leader is a major step in your leadership journey. This book provides essential tips to put you on the catalyst path. Part Two devotes 13 chapters to critical core leadership competencies, including coaching for success, hiring the best employees, and turning dreaded appraisals into discussions that propel performance. It also includes a chapter for first-time female leaders.
-
The Greatest Salesman in the World
- By: Og Mandino
- Narrated by: Mark Bramhall
- Length: 2 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years.
-
-
Lives it!
- By Amazon Customer on 22-08-2017
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
it was a good book but...
- By farzane on 31-05-2018
Publisher's Summary
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard- especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.
This book:
- Explains how to create a mindset and systems to roll out a new, 21st-century marketing approach
- Focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
- Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity
Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.