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They Buy Your Because
- Closing the Sale in a Crowded Market
- Narrated by: Gerry O'Brion, Stacey Crowley
- Length: 5 hrs and 19 mins
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Publisher's Summary
Learn the missing link to influence and closing sales in crowded, competitive markets.
The former brand manager of Coors Light reveals how they made over $1 billion turning the mountains blue and how you can use the same strategies in your business.
Many companies in crowded, competitive markets struggle to stand out in the sea of sameness and close sales. That's because there is a missing link to creating influential marketing and sales messages that most companies don’t know about and almost none are using. It's called your Because.
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The framework includes seven steps and answers the question: Why do people buy this vs. that, and how do we influence those choices? The book includes 17 techniques for creating your Becauses and over 40 case studies of companies that have done it.
In this book, Gerry O'Brion combines his years as a corporate executive with over a decade of real-world experience implementing the framework in companies around the globe. His keynote address reaches thousands of CEOs, businesses owners, executives, sales professionals, franchisees, and marketers every year. Companies who use the framework focus their messages, drive innovation, increase trust, generate more referrals and close more sales.