Try free for 30 days
-
The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
The Jobs to Be Done Playbook
Pre-order for $24.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also picked
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 38
-
Performance4.5 out of 5 stars 28
-
Story4.5 out of 5 stars 28
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
-
5 out of 5 stars
-
Essential Reading - Product Dev Classic
- By D. Birznieks on 19-09-2016
-
Competing Against Luck
- The Story of Innovation and Customer Choice
- By: Clayton M. Christensen, Taddy Hall
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 97
-
Performance4.5 out of 5 stars 74
-
Story4.5 out of 5 stars 74
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
-
5 out of 5 stars
-
Great Read, Changed my perspective
- By Leigh on 16-06-2017
-
Deploy Empathy
- A Practical Guide to Interviewing Customers
- By: Michele Hansen
- Narrated by: Michele Hansen
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall3 out of 5 stars 1
-
Performance1 out of 5 stars 1
-
Story5 out of 5 stars 1
Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
-
3 out of 5 stars
-
Good book, bad narrator.
- By Jason on 14-08-2022
-
Jobs to Be Done
- Theory to Practice
- By: Anthony W. Ulwick
- Narrated by: Tom Askin
- Length: 3 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 11
-
Performance4 out of 5 stars 10
-
Story4.5 out of 5 stars 10
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.
-
5 out of 5 stars
-
Excellent insights on Jobs to be done!
- By Dhiraj Pandey on 19-09-2022
-
The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 14 mins
- Unabridged
-
Overall5 out of 5 stars 5
-
Performance5 out of 5 stars 5
-
Story5 out of 5 stars 5
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
-
5 out of 5 stars
-
Fast paced wisdom bombs with no fluff
- By Ben Ramsden on 24-12-2023
-
The Right It
- Why So Many Ideas Fail and How to Make Sure Yours Succeed
- By: Alberto Savoia
- Narrated by: Roger Wayne
- Length: 6 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 11
-
Performance4.5 out of 5 stars 10
-
Story4.5 out of 5 stars 10
The law of market failure: Most new products will fail in the market, even if competently executed.
-
3 out of 5 stars
-
Good, But Read the Book Instead
- By Anonymous User on 22-04-2021
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 38
-
Performance4.5 out of 5 stars 28
-
Story4.5 out of 5 stars 28
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
-
5 out of 5 stars
-
Essential Reading - Product Dev Classic
- By D. Birznieks on 19-09-2016
-
Competing Against Luck
- The Story of Innovation and Customer Choice
- By: Clayton M. Christensen, Taddy Hall
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 97
-
Performance4.5 out of 5 stars 74
-
Story4.5 out of 5 stars 74
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
-
5 out of 5 stars
-
Great Read, Changed my perspective
- By Leigh on 16-06-2017
-
Deploy Empathy
- A Practical Guide to Interviewing Customers
- By: Michele Hansen
- Narrated by: Michele Hansen
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall3 out of 5 stars 1
-
Performance1 out of 5 stars 1
-
Story5 out of 5 stars 1
Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
-
3 out of 5 stars
-
Good book, bad narrator.
- By Jason on 14-08-2022
-
Jobs to Be Done
- Theory to Practice
- By: Anthony W. Ulwick
- Narrated by: Tom Askin
- Length: 3 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 11
-
Performance4 out of 5 stars 10
-
Story4.5 out of 5 stars 10
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.
-
5 out of 5 stars
-
Excellent insights on Jobs to be done!
- By Dhiraj Pandey on 19-09-2022
-
The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 14 mins
- Unabridged
-
Overall5 out of 5 stars 5
-
Performance5 out of 5 stars 5
-
Story5 out of 5 stars 5
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
-
5 out of 5 stars
-
Fast paced wisdom bombs with no fluff
- By Ben Ramsden on 24-12-2023
-
The Right It
- Why So Many Ideas Fail and How to Make Sure Yours Succeed
- By: Alberto Savoia
- Narrated by: Roger Wayne
- Length: 6 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 11
-
Performance4.5 out of 5 stars 10
-
Story4.5 out of 5 stars 10
The law of market failure: Most new products will fail in the market, even if competently executed.
-
3 out of 5 stars
-
Good, But Read the Book Instead
- By Anonymous User on 22-04-2021
Publisher's Summary
"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
