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Summary of Brad Stone's Amazon Unbound
- Narrated by: Paul Bartlett
- Length: 28 mins
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Summary of Brad Stone's Amazon Unbound
Narrated by:
Paul Bartlett
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Publisher's Summary
No time to read? Get the main key insights from this Summary of Brad Stone’s Amazon Unbound in 23 minutes or less.
A few key insights from Chapter 1:
- Amazon's buildings in Seattle's developing South Lake Union neighborhood, which the company moved into in 2010, were unremarkable physically. There was no conspicuous signage revealing the existence of a renowned online firm with almost $35 billion in yearly sales, at the request of its CEO, Jeff Bezos.
- Bezos had advised colleagues that nothing beneficial could come from that type of apparent self-aggrandizement. Anyone who had business with the company would already know where it was located.
- Bezos constantly carries himself in a way that exemplifies Amazon's operational philosophy. For example, the CEO went to considerable efforts to demonstrate Amazon's principle number 10 of frugality: Get more done with less. Constraints encourage resourcefulness, independence, and innovation. There are no bonus points for increasing the budget.
- Amazon's principle number 8, think big, was the most important leadership concept Bezos followed, and it came to define the following half-decade at Amazon.
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