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Objections
- The Ultimate Guide for Mastering the Art and Science of Getting past No
- Narrated by: Jeb Blount
- Length: 5 hrs and 53 mins
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Publisher's Summary
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.
Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs.
Following in the footsteps of his blockbuster best sellers Fanatical Prospecting and Sales EQ, Jeb Blount's Objections is a comprehensive and contemporary guide that engages your heart and mind. In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what's really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections.
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What listeners say about Objections
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- Stephen k.
- 26-12-2019
Great simple tips
Great book. I highly recommend it if you want easy and simple to implement steps and processes for your business
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- Shalan Rupesinghe
- 19-06-2021
Unrealistic
I found the content pretty cheesy, in the real world of complex and sophisticated deal making, none of the methods for overcoming objections apply, overcoming objections is a process, if you are looking for a process, you will not find any here.
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