Try free for 30 days
-
My Life in Advertising
- Narrated by: Mike Woodly
- Length: 5 hrs and 17 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
My Life in Advertising
Buy Now for $5.84
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.
Hopkins, known for his rigorous testing and result-driven approach, shares insights into the psychology of consumers, the importance of direct response advertising, and the power of honest, compelling copy. His narratives are filled with fascinating anecdotes and timeless principles, making this book an invaluable resource for marketers, advertisers, and anyone interested in the historical roots of modern advertising practices.
