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Killing Marketing
- How Innovative Businesses Are Turning Marketing Cost into Profit
- Narrated by: Joe Pulizzi, Robert Rose
- Length: 5 hrs and 45 mins
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Publisher's Summary
Killing your current marketing structure may be the only way to save it!
Two of the world's top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center.
What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.
Killing Marketing explores how these companies are ending marketing as we know it - in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.
What listeners say about Killing Marketing
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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- Brad Entwistle
- 22-10-2017
Simply brilliant!
Joe and Robert have made a clear case for why the future of marketing centres on an owned media strategy. If you are a marketer, and almost everybody is, then the message of this book cannot be ignored.
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Overall
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Performance
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Story
- Elias Pour
- 18-10-2017
Just follow the podcast
If you’re a subscriber to the PNR podcast, there is not much new information in this book. Would recommend to listen to that rather to purchase this book
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