"When the history book is written on the restructuring of this industry, Delta will be the greatest turnaround story in it." - Delta CEO Gerald Grinstein, December 19, 2006
Its reputation was now as tattered as the interiors of its airplanes. Delta Air Lines, on September 14, 2005, was nothing like the world-beating company it had been just five years earlier, let alone decades before that. On this day, Delta found itself surrounded by lawyers, dejectedly filing for bankruptcy. Few believed it could ever reclaim its perch atop the US airline industry.
But it did. Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era tells the story of Delta's dramatic tumble into bankruptcy and how it climbed its way back to pre-eminence despite hurricane-force headwinds: high fuel prices, a hostile takeover bid, relentless competition, economic meltdowns, and geopolitical shocks.
This book stems from a decade of research and countless interviews by Airline Weekly's Seth Kaplan and Jay Shabat. It's a profile in leadership: Delta became not only the greatest turnaround story in its own industry but also one of the greatest in the history of corporate America. Delta did the unimaginable by simultaneously resurrecting its finances and the spirits of its employees and customers. And while redefining itself, Delta also redefined an industry.
©2015 Airline Weekly Corp. (P)2016 Airline Weekly Corp.
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"Most satisfying random book I have ever picked up."
I am almost positive that I was drunk when I use my free credit to pick up this book.
So happy I did.
I have always had an interest in the modern airline industry and I can tell you that this book has quenched my thirst. It is not a book about the life of a Delta pilot or flight attendant, it is purely about the business side of things. obviously the focus of this novel is the airline industry as a whole in the early 2000s, which was most certainly a tumultuous time for the industry. Delta maybe the focus, but they do a fantastic job at looking beyond to other airlines which, and how Delta reacted to them, in order to tie in well to explain the global situation. If you have an interest in the business side of the aviation industry (both good and bad) I would recommend you pick it up.
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