From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success.
Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books...he was broke, jobless, and drug-addicted.
Grant had grown up with big dreams but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.
Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a huge philanthropist, live in a mansion, even own an airplane.
Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to achieve balance and take it easy. But this has really just given us an excuse to be unexceptional.
If you want real success, you have to be obsessed and know how to harness that power to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:
· set crazy goals—and reach them, every single day
· feed the beast: when you value money and spend it on the right things, you get more of it
· shut down the doubters—and use your haters as fuel
You can be obsessed...or you can be average. It’s your choice. Why not start going full-throttle towards your obsession today?
©2016 Grant Cardone (P)2016 Gildan Media LLC
While I agree with a lot on information in this book and it's true no ever gets to be great without being obsessed by their goals and putting in massive amounts of work to get there, I felt like listening to this audible book was a bit of a slog.
I know from my own experience that much of what Cardone is saying is actually true - being at the top of your game is not a walk in the park and success rarely comes without a burning obsession driving it - I felt much of what was valuable in the book really could be summed up in the title. Nothing more really needed to be said. Be obsessed or be average. It's pretty much that simple. The rest is just filler.
Well, I wouldn't not recommend it. I didn't agree with everything he said but I did agree with a lot of it.
I think it gives a good insight into what it actually takes to be successful. Everyone I know (including myself) who has any degree of success does so because they were willing to put in the time and the effort to get there. I just don't particularly like Cardone's style of delivery. He spends too much time talking about himself, which is cool, he's talking from his own experience, so, you know, there's that. I just found him annoying and a lot of what he said was just blah-blah-blah to me, particularly because I felt like he was wasting my time telling me how good he was when I just wanted him to get to the point and give me the information.
Loud. Egotistical. Abrasive.
Yeah ... nah, I don't think so.
Look the information is good and some might even find it motivational. If you don't mind the author's loud, self-aggrandising style you will definitely get something out of it. It's a good reminder for anyone hungry for success in any industry that it takes more than just a desire to succeed. It takes hard work, sacrifice and a burning obsession to be the best.
But like I said, everything you really need to know can be summed up by the title. 'Nuff said.
Loved Grant's philosophies on being obsessed in business, loved the flow of the book, the content was so rich and actionable and I LOVED Grant as a narrator and how he emphasises major points in the book. Absolutely sensational and I'll be listening again and again!
Grant 3 time around in 3 weeks reading this manuscript. I'm fired up and completely and utterly obsessed with my dreams now, my business turnover is now double in less than a month, YOU NEED TO READ THIS! ITS IMPORTANT TO YOUR SUCCESS!
This book has changed my perspectives about society and drive towards work, for the better! Life changing :)
this book is worth a million dollars maybe even more I'll let you know when I'm done applying all these lessons let's get obsessed.... for all our dreams
Absolutely loved it! Fantastic content, amazing enthusiastic delivery. It's a must read. Don't settle don't make excutes, Be Obsessed or Be Average! #BOBA
I liked everything about this book.
I found it helpful, inspiring and motivating.
And lot of great content and valuable insight into the mind of a very successful entrepreneur.
Lots to be learned from this book.
You might disagree with things in it, or not like his attitude, but he is successful and he is himself and that's something to be admired.
I highly recommend to anyone and everyone to listen to this. It's worth every penny and every moment listening to it. Thank you Grant for sharing your story and giving really good and valuable education.
"love the guy. this is just 10x with a new name"
Love Grant Cardone and own a lot of his books. That's why it pains me to write this but I have to be honest. This is basically just the 10X book switching the term 10X with "Be Obsessed".
Not literally word for word but basically the same.
"Best book ever!!!"
Stop drinking energy drinks just read this book. It will take you to the next level.
"10X with a new cover"
If it was new content. This was the same information as the 10x Rule, which was great and I highly recommend. Readers should choose either this book or the 10X Rule but not both.
No not the genre, but I will not buy another book from Grant Cardone in fear of wasting my money on another book with the same concepts. I feel like I was duped because I am a fan , Grant took advantage of that.
He was a fine narrator
Repeated concepts that were already presented in his previous books.
"Best book on Audible"
extremely well spoken and brutally honest and helpful content. gonna listen again for sure. 10/10.
"A good message, turned sales pitch"
I liked the "be obsessed" message, until it turned into a a sales pitch for his ridiculously expensive get rich quick sales school... "give me 20,000 and I'll make you a millionaire"... gross, almost like listening to a televangelist
"Money? Yes. Full Life? Not quiiiiite...."
Cardone says he wrote this book because people were telling him they applied the 10X philosophy and, while their financial/business success soared, other parts of their lives were falling apart. "Be Obsessed or Be Average" is supposed to show you how you can have it all.
Uhm, well, you can have a great marriage... as long as you marry someone who doesn't mind that "date night" is actually for four or more people and is used to network. Marry someone who, when asks, "Gee. We're now moving, the car's rolling; where are we moving to?" and responds, "Oh... okay," when you say, "I don't know." And you can have a great family life by spending 15-20 minutes with your children per day (Quality time vs. Quantity time because, "Kids don't need that much time, especially the older they get.")
Okay, so there's that. But the good takeaways I got were about how being obsessed wipes out zero free time/wasted time. About how to be steadfastly persistent. About how to cultivate the positive influences in your life (Listen to people who are more successful than you; negative people are usually those who are fearful and who haven't done much). There were parts that were inspiring, parts that filled me with a positive zeal.
This is a listen where the tent revival preacher shouts the good news to you (and I do mean "shouts"). Just don't expect to find much in the way of balance here. Plus, be prepared to listen about Grant's jet a whoooole lot...
"#BOBA, GRANT CARDONE is the Man. "
just wrapped up listening to the book. it has definitely ignited my internal pilot for life. I look forward to buying and reading the hard copy and ready to spread the word about being obsessed with life.
"I AM OBSESSED AND I REFUSE TO HAVE AN AVERAGE LIFE"
I absolutely loved this book and will recommend to everyone I spend time with. This book is incredible. No one will ever regret listening to this book!!
"Awoke my giant!"
This book awoke the sleeping giant inside. As a realtor I had slacked. I had became average. Before I had even finished the book I've probably profited $30,000-$40,000.
Now I'm obsessed and it feels sooooo good. When you know your destined for more being average kills you a little every day inside. Being obsessed feels like I've been saved!
"Excellent but drop your ego at the door, please!"
Well, what can I say...I loved it. This guy really knows how to motivate, push, pull, kick around...the works. Before this I listened to a Larry Winget book, and I taught he was tough and yelled a lot...well, Mr. Cardone is one notch further.
But you must be aware that the guy has a tendency to exaggerate and he does it from start to finish...or maybe it's just me being soft now. I definitely need to listen to it again and again over the years and see how I find it.
But the key point is that the book leaves you motivate IF you drop your ego and be truthful to yourself. Admit where you dropped your dreams just because you found a reason or actually looked for one, and listen to the guy.
"Quit whining and get obsessed!"
In. Your. Face.
Possibly something by Tony Robbins, but this guy is waaaaay more intense!
This is my first (and I'll definitely get more!)
Ok,yeah GC is loud, obnoxious and arrogant (and he's entitled to be, he's made an incredible life for himself). And yeah, he swears. But man, he puts a rocket up your behind like not other!!! It took me two weeks to get through this book. I listened each morning as I got ready for work (I work freelance from home) and each day I have gone to work and pushed myself harder and further than I ever dreamed I would. He really makes you see that you can't get what you want as well as make excuses for why you're not trying hard enough (we've all got them!). I'm absolutely exhausted but still pushing myself! Because when you're obsessed you don't care about being tired! Thanks GC!I would say this isn't for newbies to the self-help world because it's pretty hard core, so it's perfect for extreme self-helpers! But then again, if you're looking for inspiration and motivation and you are really ready to put the work in, this book will do that whether you are new to self help or not.Now tempted to get 10x! I'm obsessed!!!
For my personal development I listen at least one audiobook per week. It is only rare to discover a book that challenges your thinking over and over again. I listened this book 1.5x speed, which makes Grant Cardone even more intense then he already is.
If you want you drive and passion to be lifted to another level, this is the book for you.
Brilliant book. Love Grants style of delivery. Love his attitude towards success and creation. Inspiring
"Everyone needs this book"
I cannot praise Grant or this book enough. I waited for months for this book to be released and was not disappointed. No matter who you are or what successes you are hoping to achieve over your lifetime, this book will help you find it. I have read the paperback twice already and have lost count of how many times I've listened to this audio book so far, it is my go to when I need to get myself fired up or if I need a little reassurance about where I'm headed. I have also bought several copies for friends and family because I believe they can't afford to miss out on this information.
"Narcissistic sales rant"
I fooled by some of the reviews for this book and I regret not researching the author before making the purchase. It's basically unoriginal salesman talk with no substance or genuine advice. The author lacks empathy for anyone not wired like him. The basic advice is make huge goals, write them down every day, obsess and work hard to meet your goals and don't listen to others negative views. Be persistent . Make money.
"Exceptional and true. "
I have to say I have found my mentor.
I have been obsessed sporadically throughout.y life and have found myself settling time and again. this has happened mainly due to my life being mentored by average!
I am not average, I've always known I'm not average but family, friends, teachers and booses persistently tell you that that is where you should be.
I know they set the bar way too low for me.
Grant Cardone delivers in this book, the stuff that you need to hear in order to disseminate the lies and average goals that you have been set by your peers so far.
Grant - I'll be in touch!
Geoff Geen - genius!
"Beat Book ever!"
This book will change your life, it will change your way of thinking. Grant is nuts and I love that!!!
GC is superb. Tells it as it is and has some powerful messages that can be implemented immediately. Be obsessed.
"Amazing & engaged throughout!!"
loved it start to finish. love the honesty and depth grant goes to! thank you Grant!
"Feed the beast"
If you've heard this guy say 'feed the beast' once, you've heard him say it about five thousand times. At times a bit of a strange worldview, but motivational all the same.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.