From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success.
Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books...he was broke, jobless, and drug-addicted.
Grant had grown up with big dreams but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.
Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a huge philanthropist, live in a mansion, even own an airplane.
Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to achieve balance and take it easy. But this has really just given us an excuse to be unexceptional.
If you want real success, you have to be obsessed and know how to harness that power to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:
· set crazy goals—and reach them, every single day
· feed the beast: when you value money and spend it on the right things, you get more of it
· shut down the doubters—and use your haters as fuel
You can be obsessed...or you can be average. It’s your choice. Why not start going full-throttle towards your obsession today?
©2016 Grant Cardone (P)2016 Gildan Media LLC
Grant 3 time around in 3 weeks reading this manuscript. I'm fired up and completely and utterly obsessed with my dreams now, my business turnover is now double in less than a month, YOU NEED TO READ THIS! ITS IMPORTANT TO YOUR SUCCESS!
This book has changed my perspectives about society and drive towards work, for the better! Life changing :)
this book is worth a million dollars maybe even more I'll let you know when I'm done applying all these lessons let's get obsessed.... for all our dreams
Absolutely loved it! Fantastic content, amazing enthusiastic delivery. It's a must read. Don't settle don't make excutes, Be Obsessed or Be Average! #BOBA
listening to this on the way to work gets more motivated than crystal meth. a must read for anyone who is on a mission!! thanks grant
This is by far the most complete and straight talking book about success ever written.
It has opened my eyes to so much more that I can be doing.
I have now listened to it twice and bought 5 copies to give it to the people I care about and want to succeed.
Thank you Grant, for all you do and continue to do.
Scott Prioste- Sydney Australia
Loved Grant's philosophies on being obsessed in business, loved the flow of the book, the content was so rich and actionable and I LOVED Grant as a narrator and how he emphasises major points in the book. Absolutely sensational and I'll be listening again and again!
"Money? Yes. Full Life? Not quiiiiite...."
Cardone says he wrote this book because people were telling him they applied the 10X philosophy and, while their financial/business success soared, other parts of their lives were falling apart. "Be Obsessed or Be Average" is supposed to show you how you can have it all.
Uhm, well, you can have a great marriage... as long as you marry someone who doesn't mind that "date night" is actually for four or more people and is used to network. Marry someone who, when asks, "Gee. We're now moving, the car's rolling; where are we moving to?" and responds, "Oh... okay," when you say, "I don't know." And you can have a great family life by spending 15-20 minutes with your children per day (Quality time vs. Quantity time because, "Kids don't need that much time, especially the older they get.")
Okay, so there's that. But the good takeaways I got were about how being obsessed wipes out zero free time/wasted time. About how to be steadfastly persistent. About how to cultivate the positive influences in your life (Listen to people who are more successful than you; negative people are usually those who are fearful and who haven't done much). There were parts that were inspiring, parts that filled me with a positive zeal.
This is a listen where the tent revival preacher shouts the good news to you (and I do mean "shouts"). Just don't expect to find much in the way of balance here. Plus, be prepared to listen about Grant's jet a whoooole lot...
"A good message, turned sales pitch"
I liked the "be obsessed" message, until it turned into a a sales pitch for his ridiculously expensive get rich quick sales school... "give me 20,000 and I'll make you a millionaire"... gross, almost like listening to a televangelist
"love the guy. this is just 10x with a new name"
Love Grant Cardone and own a lot of his books. That's why it pains me to write this but I have to be honest. This is basically just the 10X book switching the term 10X with "Be Obsessed".
Not literally word for word but basically the same.
"Excellent but drop your ego at the door, please!"
Well, what can I say...I loved it. This guy really knows how to motivate, push, pull, kick around...the works. Before this I listened to a Larry Winget book, and I taught he was tough and yelled a lot...well, Mr. Cardone is one notch further.
But you must be aware that the guy has a tendency to exaggerate and he does it from start to finish...or maybe it's just me being soft now. I definitely need to listen to it again and again over the years and see how I find it.
But the key point is that the book leaves you motivate IF you drop your ego and be truthful to yourself. Admit where you dropped your dreams just because you found a reason or actually looked for one, and listen to the guy.
"A wake up call for those who aren't living up to their potential"
Cardone's refreshing attitude and way of doing business is something that's unfortunately less and less common amongst businesses in today's America... Fortunately this book in my opinion is his best thus far and will serve as a blueprint for me going forward in entrepreneurship. Thank you Grant, keep striving for greatness, you have inspired me!
"Highly motivational!!!!! HIGHLY !!! #BOBA"
The energy from listening this book is enough to get anyone looking for greatness to become obsessed. This book will help anyone who is looking for more or that knows that there is something else out there then the average life. I will be listening to it over and over again, and using it as a guide to freedom. I have listen to thousands of hours of content and this is by far the best. It is straight to the point, explained, and up to date to the current circumstances.
"more of the same"
I was hoping for something new. just another chance for Grant to repeat same stuff from other books and programs.
read this or listen and don't wait, this book has huge potential for your life. Found it inspirational & awakening!
"This book is freaking AWESOME MANNNN"
This book took over my mind I am about to read it all over again & again after that it's the best book I've ever read !!!!
"Lots of intense emotion without much helpful advice."
While the author is certainly animated and has a lot to say, his advice could have been condensed into three chapters at most. The advice is vague, but passionately delivered, so you will feel pumped about gaining success and money but not really know how to go about it. It will help you slightly shift your mindset if you are poverty-focused.
The explanation of how to become obsessed is basic: force yourself, learn as much as you can, don't make excuses. Be selfish with your motivation and embrace being a control freak (in a good way). "Obsessed" sounds so intense, powerful, and borderline crazy or genius. Really he is just describing focus. Yes, what it comes down to is getting focused and driven. This isn't new insight for most people.
There is SO much filler in this book that I am surprised that it is so highly rated. By filler I mean piles of segments similar to "You have to be 100%!!! Don't be lazy!!! Don't ever be satisfied!!! Get aggressive!!! Take risks!!! Get outside of your comfort zone!!!! My wife is awesome!!!! Don't think about lack! Love moneeeeyyy! Get that cash!! I got a jet!!!!!
Really, his wife does seem cool. :)
So again, some good (unoriginal) content, more hype and filler. Maybe a 40/60 split.
Warning: listening to this is like listening to a 4hr+ late night OxyClean infomercial/cliche used car commercial. That's the tone... no joke.
Brilliant book. Love Grants style of delivery. Love his attitude towards success and creation. Inspiring
Incredible book. Even better it's narrated by grant himself. His passion and enthusiasm really get you up in the morning or send you to sleep excited for the morning. Great book! Obsessed!!
"GC books are never less than a 5 star"
You can literally listen to anyone in your own life but I it is something different with Grant Cardone. For me, I was acting like him when I've had the best times of my life, big mouth, abrupt, quick, all in, never give up but eventually the gravity of mediocrity have pulled me back into the shadow of doubt and fear.
This book (alongside his others) will guide you towards the light to come out and succeed!
Some amazing stories as well.
"fake all around. "
after listing to this book and watching him on YouTube he's a loud mouth Yankee. who just wants to sell his products to so help you sell yours. he's nothing more then a fake.
his actions are done so well you end up falling in the trap untill you see how other people have worked to make there money and you relies. he's nothing but the dream of an American conman.
do not buy this book and do not support him.
Grant Cardone is the man! This book is inspiring, real and very motivational. Not for the average mindset! #BOBA
"Finished this in 3 days. 10/10"
Highly recommend this audiobook to everybody who is ready to take the challenge and be obsessed.
Grant Cardone ALWAYS writes and reads his books with so much energy and passion that you can help be inspired by its not even like listening to an audio book, but having him there in the room with you sharing experiences that you can and should learn from if you want to be successful. BOBA has been extremely motivating for me and has already pushed me forward to make some massive and needed changes that have been holding me back. The most important thing I took from the first listen was that I don't need any validation from anyone else about the ideas I have, and I've finally given myself permission to make the difficult and exciting choices that have been pulling at me for so long. I'll listen to this until I wear it out. Thank you uncle GC!
"Best book I have read since the 10x rule "
This was the best book I have read this year. Grant cardone is a great mentor
Great listen. Highly recommend for those looking to improve themselves. Great follow up to 10X.
"Wow, totally energised"
This was great, totally awesome, everyone should read this, and then again and again. Serious mind shift after listening to this. Grants best book by far....smash, don't be a little bitch...be obsessed or be average
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