We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
Be Obsessed or Be Average Audiobook

Be Obsessed or Be Average

Regular Price:$26.27
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success.

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books...he was broke, jobless, and drug-addicted.

Grant had grown up with big dreams but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.

Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a huge philanthropist, live in a mansion, even own an airplane.

Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to achieve balance and take it easy. But this has really just given us an excuse to be unexceptional.

If you want real success, you have to be obsessed and know how to harness that power to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:

· set crazy goals—and reach them, every single day
· feed the beast: when you value money and spend it on the right things, you get more of it
· shut down the doubters—and use your haters as fuel

You can be obsessed...or you can be average. It’s your choice. Why not start going full-throttle towards your obsession today?

©2016 Grant Cardone (P)2016 Gildan Media LLC

What Members Say

Average Customer Rating

4.8 (140 )
5 star
 (127)
4 star
 (7)
3 star
 (4)
2 star
 (0)
1 star
 (2)
Overall
4.8 (127 )
5 star
 (112)
4 star
 (8)
3 star
 (3)
2 star
 (2)
1 star
 (2)
Story
4.9 (127 )
5 star
 (115)
4 star
 (8)
3 star
 (2)
2 star
 (1)
1 star
 (1)
Performance
Sort by:
  •  
    Boots 17/12/2016
    Boots 17/12/2016 Member Since 2016
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Some good information and a lot of blah-blah-blah."
    Would you say that listening to this book was time well-spent? Why or why not?

    While I agree with a lot on information in this book and it's true no ever gets to be great without being obsessed by their goals and putting in massive amounts of work to get there, I felt like listening to this audible book was a bit of a slog.

    I know from my own experience that much of what Cardone is saying is actually true - being at the top of your game is not a walk in the park and success rarely comes without a burning obsession driving it - I felt much of what was valuable in the book really could be summed up in the title. Nothing more really needed to be said. Be obsessed or be average. It's pretty much that simple. The rest is just filler.


    Would you recommend Be Obsessed or Be Average to your friends? Why or why not?

    Well, I wouldn't not recommend it. I didn't agree with everything he said but I did agree with a lot of it.

    I think it gives a good insight into what it actually takes to be successful. Everyone I know (including myself) who has any degree of success does so because they were willing to put in the time and the effort to get there. I just don't particularly like Cardone's style of delivery. He spends too much time talking about himself, which is cool, he's talking from his own experience, so, you know, there's that. I just found him annoying and a lot of what he said was just blah-blah-blah to me, particularly because I felt like he was wasting my time telling me how good he was when I just wanted him to get to the point and give me the information.


    What three words best describe Grant Cardone’s performance?

    Loud. Egotistical. Abrasive.


    If this book were a film would you go see it?

    Yeah ... nah, I don't think so.


    Any additional comments?

    Look the information is good and some might even find it motivational. If you don't mind the author's loud, self-aggrandising style you will definitely get something out of it. It's a good reminder for anyone hungry for success in any industry that it takes more than just a desire to succeed. It takes hard work, sacrifice and a burning obsession to be the best.

    But like I said, everything you really need to know can be summed up by the title. 'Nuff said.

    2 of 2 people found this review helpful
  •  
    Marvgen 27/10/2016
    Marvgen 27/10/2016 Member Since 2015
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    14
    5
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Thank you Grant!"

    Grant 3 time around in 3 weeks reading this manuscript. I'm fired up and completely and utterly obsessed with my dreams now, my business turnover is now double in less than a month, YOU NEED TO READ THIS! ITS IMPORTANT TO YOUR SUCCESS!

    1 of 1 people found this review helpful
  •  
    Graeme 26/10/2016
    Graeme 26/10/2016 Member Since 2016
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    5
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "GOOD LISTEN, Grant is passionate"

    Good listening great to jet start your goals and ambitions. well worth the listen

    1 of 1 people found this review helpful
  •  
    Harman 24/10/2016
    Harman 24/10/2016
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Gamechanging content"
    Would you recommend this audiobook to a friend? If so, why?

    This book has changed my perspectives about society and drive towards work, for the better! Life changing :)


    1 of 1 people found this review helpful
  •  
    chrisperrotta 23/10/2016
    chrisperrotta 23/10/2016 Member Since 2016
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    5
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "fantastic book"

    this book is worth a million dollars maybe even more I'll let you know when I'm done applying all these lessons let's get obsessed.... for all our dreams

    1 of 1 people found this review helpful
  •  
    Brendan 20/10/2016
    Brendan 20/10/2016 Member Since 2015
    HELPFUL VOTES
    8
    ratings
    REVIEWS
    9
    9
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Excellent book. Highly motivating."

    Absolutely loved it! Fantastic content, amazing enthusiastic delivery. It's a must read. Don't settle don't make excutes, Be Obsessed or Be Average! #BOBA

    1 of 1 people found this review helpful
  •  
    Shane 18/10/2016
    Shane 18/10/2016 Member Since 2016
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    17
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "GRANT NAILED IT. #BOBA"

    The evolution of Grant and the success he has accomplished is nothing short of awe inspiring.

    1 of 1 people found this review helpful
  •  
    cosimo 19/01/2017
    cosimo 19/01/2017 Member Since 2016
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Straight to the point. made me realised a lot"

    Realised how soft I've been so far with my business. He's a really good motivator and has a good point

    0 of 0 people found this review helpful
  •  
    Vishal Chaudhary 19/01/2017
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    5
    5
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "You Gotta be Obsessed"

    A must read book if you want to get ahead of Mediocrity. Honest and spot on advice on lifestyle you want to create to live a life on optimum level. NO BS!! Read it listen it. Re read it , listen it again and again until it ingrained in you!

    0 of 0 people found this review helpful
  •  
    inkstinx 15/01/2017
    inkstinx 15/01/2017 Member Since 2016
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "An eye Opening"

    One of the reason I listen to Grant Cardone is that he is full of energy. He opens your eyes into becoming what it takes to be successful and turn your dreams into reality. If I was to put this book into one sentence it would; obsessions is a passion driven.

    0 of 0 people found this review helpful
Sort by:
  • First Trillionaire
    Chapel Hill, N.C
    28/11/16
    Overall
    Performance
    Story
    "love the guy. this is just 10x with a new name"

    Love Grant Cardone and own a lot of his books. That's why it pains me to write this but I have to be honest. This is basically just the 10X book switching the term 10X with "Be Obsessed".
    Not literally word for word but basically the same.

    15 of 17 people found this review helpful
  • James
    24/11/16
    Overall
    Performance
    Story
    "meh"
    What disappointed you about Be Obsessed or Be Average?

    Not very engaging, nor very interesting or inspiring. He just rambles a lot about how hard he worked and why you have to be crazy to be successful. It reminds me of when my crazy bible thumping Texan uncle rants about how we need more Jesus or the Mexicans are going to take over our country


    What could Grant Cardone have done to make this a more enjoyable book for you?

    Have someone else narrate it.


    What didn’t you like about Grant Cardone’s performance?

    Some of the encouragement he offered was good.


    If you could play editor, what scene or scenes would you have cut from Be Obsessed or Be Average?

    At one point there was a definite racist undertone to something he said about Mexico or Mexicans - I honestly can't remember the exact quote.


    3 of 3 people found this review helpful
  • Ryan
    25/10/16
    Overall
    Performance
    Story
    "A good message, turned sales pitch"

    I liked the "be obsessed" message, until it turned into a a sales pitch for his ridiculously expensive get rich quick sales school... "give me 20,000 and I'll make you a millionaire"... gross, almost like listening to a televangelist

    15 of 18 people found this review helpful
  • Gillian
    Austin, TX, United States
    13/10/16
    Overall
    Performance
    Story
    "Money? Yes. Full Life? Not quiiiiite...."

    Cardone says he wrote this book because people were telling him they applied the 10X philosophy and, while their financial/business success soared, other parts of their lives were falling apart. "Be Obsessed or Be Average" is supposed to show you how you can have it all.
    Uhm, well, you can have a great marriage... as long as you marry someone who doesn't mind that "date night" is actually for four or more people and is used to network. Marry someone who, when asks, "Gee. We're now moving, the car's rolling; where are we moving to?" and responds, "Oh... okay," when you say, "I don't know." And you can have a great family life by spending 15-20 minutes with your children per day (Quality time vs. Quantity time because, "Kids don't need that much time, especially the older they get.")
    Okay, so there's that. But the good takeaways I got were about how being obsessed wipes out zero free time/wasted time. About how to be steadfastly persistent. About how to cultivate the positive influences in your life (Listen to people who are more successful than you; negative people are usually those who are fearful and who haven't done much). There were parts that were inspiring, parts that filled me with a positive zeal.
    This is a listen where the tent revival preacher shouts the good news to you (and I do mean "shouts"). Just don't expect to find much in the way of balance here. Plus, be prepared to listen about Grant's jet a whoooole lot...

    70 of 87 people found this review helpful
  • none
    9/12/16
    Overall
    Performance
    Story
    "Best book ever!!!"

    Stop drinking energy drinks just read this book. It will take you to the next level.

    2 of 2 people found this review helpful
  • jeff clarke
    east brunswick, nj United States
    16/10/16
    Overall
    "more of the same"

    I was hoping for something new. just another chance for Grant to repeat same stuff from other books and programs.

    20 of 29 people found this review helpful
  • Nicholas Roberts
    24/12/16
    Overall
    Performance
    Story
    "Best book on Audible"

    extremely well spoken and brutally honest and helpful content. gonna listen again for sure. 10/10.

    1 of 1 people found this review helpful
  • William A. Polinsky
    Cicero, NY
    20/12/16
    Overall
    Performance
    Story
    "10X with a new cover"
    What could have made this a 4 or 5-star listening experience for you?

    If it was new content. This was the same information as the 10x Rule, which was great and I highly recommend. Readers should choose either this book or the 10X Rule but not both.


    Has Be Obsessed or Be Average turned you off from other books in this genre?

    No not the genre, but I will not buy another book from Grant Cardone in fear of wasting my money on another book with the same concepts. I feel like I was duped because I am a fan , Grant took advantage of that.


    Who would you have cast as narrator instead of Grant Cardone?

    He was a fine narrator


    Any additional comments?

    Repeated concepts that were already presented in his previous books.

    1 of 1 people found this review helpful
  • Bernard
    USA
    17/12/16
    Overall
    Performance
    Story
    "#BOBA, GRANT CARDONE is the Man. "

    just wrapped up listening to the book. it has definitely ignited my internal pilot for life. I look forward to buying and reading the hard copy and ready to spread the word about being obsessed with life.

    1 of 1 people found this review helpful
  • Jason
    16/12/16
    Overall
    Performance
    Story
    "I AM OBSESSED AND I REFUSE TO HAVE AN AVERAGE LIFE"

    I absolutely loved this book and will recommend to everyone I spend time with. This book is incredible. No one will ever regret listening to this book!!

    1 of 1 people found this review helpful
Sort by:
  • Claire
    14/10/16
    Overall
    Performance
    Story
    "Phenomenal"

    Brilliant book. Love Grants style of delivery. Love his attitude towards success and creation. Inspiring

    3 of 3 people found this review helpful
  • Mr
    16/01/17
    Overall
    Performance
    Story
    "Exceptional and true. "

    I have to say I have found my mentor.
    I have been obsessed sporadically throughout.y life and have found myself settling time and again. this has happened mainly due to my life being mentored by average!
    I am not average, I've always known I'm not average but family, friends, teachers and booses persistently tell you that that is where you should be.
    I know they set the bar way too low for me.
    Grant Cardone delivers in this book, the stuff that you need to hear in order to disseminate the lies and average goals that you have been set by your peers so far.
    Grant - I'll be in touch!
    Geoff Geen - genius!

    1 of 1 people found this review helpful
  • Stephen Tegg
    21/01/17
    Overall
    Performance
    Story
    "Bloody great think this is the 5th or 6th"

    of listening to this one, Grant thanks I've began the journey until we meet 👍

    0 of 0 people found this review helpful
  • Alisa
    Moscow, Russia
    20/01/17
    Overall
    Performance
    Story
    "Blabla-session"

    Long-long speech how bad to be poor and bad vs how good to be reach and successful.

    0 of 0 people found this review helpful
  • Johnathon Smart
    16/01/17
    Overall
    Performance
    Story
    "Loved it. It's a bit intense."

    Great book, Grant has had the same sort of story in his younger days as me. It's a bit of a kick up the arse, but hey I picked it up because that's what I needed.

    0 of 0 people found this review helpful
  • Sphinx
    13/01/17
    Overall
    "Grant Cardone a Don Man for real"

    Grant Cardone is da Don! Brilliant Light. Inspired Mind. Why settle for average when you can be obsessed. Why be one the sheep when you can own the whole Pasture. Uplifting and Motivational

    0 of 0 people found this review helpful
  • A. Jefferies
    Oxford, England
    10/01/17
    Overall
    Performance
    Story
    "couldn't be better"

    could not be better. great content, inspiring and detailed plans to improve your life. excellent

    0 of 0 people found this review helpful
  • sharna
    8/01/17
    Overall
    Performance
    Story
    "Amazing book!"

    Grant Cardone really has a way with words, this is a book you can listen to over and over and over again, each time taking in more valuable lessons. Absolutely brilliant!

    0 of 0 people found this review helpful
  • Amazon Customer
    7/01/17
    Overall
    Performance
    Story
    "Be Obsessed!"

    If you want a shot of motivation. This is it! Really Great book. Get it!

    0 of 0 people found this review helpful
  • SSP
    6/01/17
    Overall
    Performance
    Story
    "Extremely motivational and hilarious too!"
    Would you listen to Be Obsessed or Be Average again? Why?

    Absolutely. I am going to go through it again and answer all of the questions he recommends that you answer for your own goals and motivations


    What did you like best about this story?

    The author has so much energy that you cannot help but be motivated to put your ideas into action.


    What about Grant Cardone’s performance did you like?

    The bonus is that Grant is hilarious. There were so many occasions where I simply cracked up laughing because he says things as they are, no sugar coating on anything.


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    Grant explains that the world is in a bad state because everyone is playing at a mediocre level at best. Not only that, but that everyone around us including friends and family try to hold us back.


    Any additional comments?

    I highly recommend this book if you are thinking of starting a business or need to get ideas on how to perform better in your existing job. In addition, I don't believe that anyone should buy the paper version of this book.This is one of those books that can ONLY be consumed via audio because the author IS the book.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.