Try free for 30 days

A 30-day trial plus your first audiobook free.
1 credit/month after trial—to buy any title you like, yours to keep.
Listen all you want to a selection of thousands of Audible Originals, audiobooks and podcasts.
$16.45 a month after 30 day trial. Cancel anytime.
Chasing Digital cover art

Chasing Digital

By: Anthony Stevens, Louis Strauss
Narrated by: Al Kessel
Free with 30-day trial

$16.45/month after 30 days. Cancel anytime.

Buy Now for $19.49

Buy Now for $19.49

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Learn how to succeed in the digital economy.

The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally-charged, data-fueled organizations that leverage platform-based business models. How can pre-digital businesses survive? They're loaded with resources, brand power, and deeply embedded networks, they just need a new playbook. Chasing Digital is that playbook.

Outlining a clear and detailed framework, this book is designed to help leaders redesign their organization from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy. From laying the foundations of transformation: developing a considered strategy, growing a conducive culture and building a receptive organizational design; to building core digital capabilities: taking advantage of data, harnessing artificial intelligence, and embracing appropriate platforms; to adapting the accelerators of change: navigating board expectations, mitigating potential roadblocks, and making the right investments, this playbook will give you the tools and mindsets needed to not only survive but to thrive and leave a legacy for future leaders.

©2018 John Wiley & Sons Australia, Ltd (P)2019 Gildan Media

What listeners say about Chasing Digital

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.