The difference between helping and selling is just two letters.
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
©2013 Jay Baer (P)2013 Gildan Media LLC
"In today’s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important audiobook, Baer calls the art of being deeply valued by your customers Youtility. I call it smart."(David Meerman Scott, best-selling author of The New Rules of Marketing and PR)
I want listen to this again and again Jay Baer. I am constantly at my staff about bring "useful" and not just promoting and taking orders and enquirers. Ironic that the technology is making personalisation so clinical and yet personal utility and being useful on personal level is what we humans truly value. Great book and looking for more 😀
"Good Framing, Examples and Supporting Concepts"
I wasn't very keen on Mr. Sheridan's performance, but I enjoyed listening to Jay very much. Jay is a seasoned speaker who has always done a great job of sounding authentic and conversational, but still very clear and professional.
I really enjoyed the framing of mental models and juxtaposition of personal social relationships to that of relationships with a business.
I knew I already agreed with the premise of the book before buying it, but the way Jay broke a number of concepts down and supported them with great examples added a great deal of value to the book.
Jay tends to dive deeper than most into what could otherwise feel like a very shallow translation of the presented concept. You can depend on him not to exaggerate things and always ground it to things that even business owners that are skeptical of digital marketing would find compelling.
It is a great book to read and I do recommend this book for all marketing professional because it worth a lot thank you
"Great insights, bad recording"
Despite my initial expectations, this book is actually very interesting and has lots of very good insights. It's a pity that the audio quality is rather poor for lack of proper post-production edition and generally I don't like when the author is also the narrator. But it's definitely worth it for the content.
"A bible for content marketers"
This book provides a lot of great big picture information as well as specific tactics.
"Good Concept. It felt a little repetitive."
Not really. Jay Baer is good writer but I felt like his voice was on the dry side and lacked emotion. You could tell when he was trying to sound excited, didn't seem natural. I would have preferred a trained voice actor.
Most other current inbound marketing books
I have been pretty pleased with Mike Chamberlain's narrations.
Throw out everything you thought you knew about online marketing
Again, I think a trained voice actor could have added some much needed energy to the book.
"Good inspiration to be helpful to your customers"
If you don't like selling, this is a great reference. I'd like to hear an updated version for 2016
"A smarter way of looking at Marketing"
A much better perspective to look at Marketing thats simple for everyone to understand, and also to understand that Marketing is not a department but a Youtility that an organisation needs to perceived as.
"The world needs more Youtility"
Such a simple concept, yet very difficult to pull off in business... just help people. Brilliant!
"The right approach to marketing"
Jay clearly outlined the principles of effective marketing to today's buyers and give examples from real companies of how they are put into practice.
The content is very useful and the book leaves me with a smile. The narrator is speaking very clear so a non native like me can easily understand him. I highly recomend this book.
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