We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
 >   > 
Why We Buy, Updated and Revised Edition Audiobook

Why We Buy, Updated and Revised Edition: The Science of Shopping

Regular Price:$25.18
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:

  • The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
  • A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones.

©1999 2000, 2009 by Obat, Inc. (P)2011 Blackstone Audio, Inc.

What the Critics Say

“At last, here is a book that gives this underrated skill the respect it deserves.” (New York Times)

What Members Say

Average Customer Rating

3.3 (3 )
5 star
 (1)
4 star
 (0)
3 star
 (1)
2 star
 (1)
1 star
 (0)
Overall
3.3 (3 )
5 star
 (1)
4 star
 (0)
3 star
 (1)
2 star
 (1)
1 star
 (0)
Story
3.3 (3 )
5 star
 (1)
4 star
 (0)
3 star
 (1)
2 star
 (1)
1 star
 (0)
Performance


There are no listener reviews for this title yet.

Sort by:
  • Farien
    United States
    21/03/14
    Overall
    Performance
    Story
    "Should have read this in college"
    If you could sum up Why We Buy, Updated and Revised Edition in three words, what would they be?

    Here's My Money


    Any additional comments?

    Reviewing these topics that I learned in college was a nice refresher. For anyone who has not been trained in retail, this is a great listen as to why money is flying from our pockets.

    3 of 4 people found this review helpful
  • Nidhi
    New Delhi, India
    25/06/11
    Overall
    "Author has knowledge but poor writing skills"

    The books to me seems more like a pitch to potential companies who may like to use their services. Through out the book they shared tons of examples about how retailers were doing something or the other wrong and when they came in they fixed it right. They have loads of experience etc etc. Of course they also put in very subtly that technology and lots of inexperienced companies cannot deliver what they can do as they were the first one in this field.

    5 of 9 people found this review helpful
  • Felipe
    9/12/16
    Overall
    Performance
    Story
    ""HOW" we buy, not "WHY" we buy."

    Great if you want to dive on how people buy but the title is not accurate. There is no WHY but a great description on the specific dynamics that happen on the point of sale

    0 of 0 people found this review helpful
  • matteo tagliaferri
    7/06/16
    Overall
    Performance
    Story
    "Oudated and self promoting"

    I read the book in 2016 and found it outdated on many subjects and grossly off the mark on the impact the web would have on buying.
    I also found somewhat disturbing the self promotion in which the author indulges, from time to time.

    1 of 2 people found this review helpful
  • Not anybody special
    3/06/16
    Overall
    Performance
    Story
    "Design Thinking as applied to the Science of"
    Would you listen to Why We Buy, Updated and Revised Edition again? Why?

    Yes. Since it's a very thought provoking book, sometimes the next point is introduced while I'm still letting the last thought sink in. There's so much in it that it can easily warrant a second listening.


    What other book might you compare Why We Buy, Updated and Revised Edition to and why?

    I remember when Alvin Toffler's "Future Shock" came out in the early 70's - and the way it was thought provoking then is similar to how this book is though provoking now. It gets you thinking, teaching you to fish rather than giving you the fish.


    What does Mike Chamberlain bring to the story that you wouldn’t experience if you just read the book?

    I think he did a great job. Good pace, the intonation kept my attention and it sounded like I was being spoken to, rather than read to. That's tougher to pull off than I think most people give credit for.


    If you were to make a film of this book, what would the tag line be?

    I would not make it a film.


    Any additional comments?

    Just that anybody listening to this book shouldn't be looking for a list of how-to's. The book is written to enable you how to see the ways you can tweak your interface with customers to maximize their enjoyment and desire to pay for whatever you offer if only you realized what they themselves they may not realize. It could be an amusement park, a book shelf, a cup of coffee, or a dog biscuit - but whatever it is, it gets you thinking about what questions you need to ask and what you need to look for in your environment if you want to design spaces that are not only better compared to your competition, but how to do it in ways that could yield greater profits in a rapidly changing commercial environment. It's a book that helps you ask better questions more than being a book about answers.

    0 of 0 people found this review helpful
  • Jason Baumbach
    Union, NJ USA
    29/06/16
    Overall
    Performance
    Story
    "More a promotional tome for Underhill's company."

    The author dedicates more space to trying to land new clients for his company than space for his actual findings.

    0 of 1 people found this review helpful
  • Sergiy Dzhulay
    20/08/15
    Overall
    Performance
    Story
    "0 value for internet world"
    What would have made Why We Buy, Updated and Revised Edition better?

    99% of the book is about retail store. 1% about internet commerce.


    What could Paco Underhill have done to make this a more enjoyable book for you?

    99% of the book is about retail store. 1% about internet commerce.


    How could the performance have been better?

    99% of the book is about retail store. 1% about internet commerce.


    If you could play editor, what scene or scenes would you have cut from Why We Buy, Updated and Revised Edition?

    99% of the book is about retail store. 1% about internet commerce.


    Any additional comments?

    99% of the book is about retail store. 1% about internet commerce.

    2 of 14 people found this review helpful
Sort by:
  • Virginia
    Glasgow, United Kingdom
    26/10/11
    Overall
    "Perhaps better on paper"

    Two stars is perhaps a little unfair - the content is interesting and worth a read. It's probably better in paper form though as it's far too easy for the mind to wander from the detail of the narrative without the text to concentrate the mind.

    0 of 2 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.