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The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- Narrated by: Daymond John, Sway Calloway
- Length: 8 hrs and 44 mins
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Publisher's Summary
Skillfully read by DJ, MTV News reporter, and radio host Sway Calloway, whose effortless style and distinct voice perfectly capture John's message, and featuring a customized introduction from the author himself, this audiobook is the go-to source for all those wanting to learn the importance of staying hungry in order to succeed. Interspersed throughout its chapters, listeners are treated to "Power Facts" and "Shark Points" told directly by Daymond John, giving the famed entrepreneur and branding expert a chance to impart some of his invaluable wisdom.
Daymond John has been practicing the power of broke ever since he started selling his home-sewn T-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion global phenomenon. But it might not have happened if he hadn't started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark. John shows how we can all leverage the power of broke to phenomenal success. You'll meet:
Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry.
Gigi Butler, a cleaning lady from Nashville who built a cupcake empire on the back of a family recipe, her maxed-out credit cards, and a heaping dose of faith.
Eleven-year-old Shark Tank guest Mo Bridges, who stitched together a winning clothing line with just his grandma's sewing machine, a stash of loose fabric, and his unique sartorial flair.
When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you'll learn how to tap in to that power of broke to scrape, hustle, and dream your way to the top.
BONUS: This audiobook features an exclusive interview between author Daymond John and narrator Sway Calloway, touching upon topics that include entrepreneurship as "the ultimate equalizer", loving what you do, and why the author handpicked Calloway to read his book.
Critic Reviews
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- Anonymous User
- 12-10-2022
You have the POWER
growing up on the lower end of middle class in a 3rd world country means I could relate to this in so many ways and enjoyed the stories of all the guys in this book. showing that anything is possible when applying the right mindset and disciplines.
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- Anonymous User
- 24-03-2021
Great Book
If you on the grind, and you starting off... This is your BOOK!!! Alot of inspiring examples of how you can do it without bucket loads of cash capital!
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- Geoffrey Bayly
- 23-01-2019
What an awesome book
This book inspired me to think differently and use the power of broke in all I do.
The reading was a little to monotone but was bearable.
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- Luis
- 27-11-2018
EYE OPENING!
This book was amazing and was a real eye opener.
10/10.
Highly recommend it
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- Ben timberlake
- 09-11-2018
get this book now
amazing read, every entrepreneur needs this book in their library, especially start ups great great
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- Kerry Haenga
- 20-10-2018
DJ is da man
Wow . I havent even finished this book and Im excited. This is not just a fun , motivating , educational book. This book is hand down a checklist of entrepreneurial genius. DJ Im feeling so good about being a broke entrepreneur because with your guidance I aint gonna be broke for long
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- Alan
- 16-10-2018
A creative look at making a business work
Feeling the burn will inspire creativity in almost every situation. Write your goals down! Live and breathe what you do!
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- george
- 07-10-2018
don't wast your time.
I have listen to lot of audio books but could not make it through this one. How much can you stand someone telling you how great they are.
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- tui
- 25-08-2018
loved it!
really loved all the real life examples & real down to earth language. inspiring & makes you think "i could do that".
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- Athol
- 15-02-2018
awesome, really loved it and learnt so much much.
thanks so much for this book, was really helpful and can't wait for rise and grind!
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