New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.
©2007 Seth Godin; (P)2007 HighBridge Company
"His arresting conversational style is sure to once again set the business world talking." (Publishers Weekly)
This classic by Seth Godin explains the shifts in marketing strategy and tactics brought about by the internet and social media. Explained using plenty of case studies and relatable anecdotes, it helps to explain why traditional consumer brands have struggled to make the transition from mass advertising on television to finding dominance on the internet. There are plenty of great ideas and tips for both existing businesses and for startups.
I've also read "Poke the Box" by the same author. The books are on different topics, but were both worth reading.
I have been listening to this book in chunks on my commutes to and from my day job. I like to listen to it in segments so that I can think about the ideas before reading more.
Meatball Sundae is lots of obvious anecdotes about the fact that old school advertising is dead (duh) and has been for years. But Seth Godin still feels he is ultra upfront and hip. Yawn.
"Free Headache Inside"
Godin manages to talk for four hours and say nothing. In the four hours that Godin listens to himself talk, he broaches trite anecdotes and makes it clear that he believes style trumps substance, as Godin apperantly has no use for any type of structure. He bounds from one half-coherent thought to another, like a pre-pubescent kid - laced up on sugar and a litre of Coffee - talking about what he thought of the newest installment of Hardy Boys vs. Predator. I have no doubt Godin has something to say, but in yet another installment of the Purple Cow, he tries once again to latch on to an irreverent theme instead of calling something as it is; a hoax.
"Interesting Perspective on Adopting New Technologi"
It helps the business owner realize the benefits of moving with the times in marketing and communication
No, I enjoyed it in bite sizes
"Would have been four stars, but"
Why did he have to narrate it himself? Lots of interesting ideas about marketing on the Internet. Seth has lots of insights, but the narration was very distracting.
"Excellent, but repetitive"
Excellent, but repetitive
I thoroughly enjoyed this book, it is however a book that i need to listen to twice, there is so much information that it could be easy to miss something.
"Godin is a marketing God"
I've read a lot of theoretical metaphysical crap posing as business or marketing insight in my time. Godin ended that problem. Fun, irreverent, and smart as hell he has delivered real strategies I've practically implemented for myself and clients with breathtaking results.
Meatball Sundae explores the clashes caused when we try to apply old world techniques (pre-internet) to new world markets (post-internet). It's light on jargon and heavy on insider market knowledge that will give you an edge over those still wondering what all these changes mean and how they effect our work and lives.
En masse, it's prescient analysis of the forces changing our already changed marketing world. If you're serious about understanding how to communicate stories, ideas, and bottom line results in a web 2.? world then buy this book.
Then go back and buy every other book Seth has written. All Marketers are Liars is the best in my opinion followed by Purple Cow, Meatball, & Permission Marketing.
once you get over the author's faintly annoying tone and cadence the main premise of the book is interesting and worth a listen. However, as with most of these 'big idea' books (longtail, outliers, etc, etc) the gist of the book can be understood in 15 minutes and the rest is just re-emphasis.
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