Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
©2001 Robert Cialdini (P)2012 Robert Cialdini
Excellent information. Very informative. However it's slow going. I've since heard that there's another version, subtitled The Psychology of Persuasion, which is better, however it's not available on Audible, at least not in Australia.
Distinct lack of science and practical ways to use influence. Lots of the wording was designed to make the reader believe what the author was writing rather than have the facts stand on their own two legs.
I will most definitely listen again.
No, on the contrary, I think the listener can benefit from listening to it in chunks. Listening in one sitting is too much, and it would be difficult to digest all the content in just one sitting.
My only negative comment is that I don't understand why they didn't edit out the parts where the narrator says: "This is the end of DVD #X, continue listening on DVD #Y". To me, it seems careless not to edit it out. Firstly because it makes it sound dated, and secondly because it can't be that difficult to edit it out.
The problem with this book is that it was written too long ago and many examples would not be applicable anymore. Societal values and morals have changed and though the book has been updated through the years, many examples are now outdated and irrelevant. I would suggest a complete rewrite with much more recent studies as the basis for qualification of the arguments.
this is the most impressive research paper I've ever heard. The principles are clearly articulated and the anecdotal evidence is both pertinent and easy to follow. The examples stretch over the period 1950 to 1979 but, despite the age, lose nothing in their relevance to the lessons being delivered.
Fascinating content with great real world examples. Not only have I learned how to market better but also how to avoid being duped by unwelcome, unscrupulous marketers. Very well narrated.
"Great content silly audio book errors"
Great book. Odd avoidable errors with the editing, repeated content (wait they just read that) and "insert next CD (what???). Cheap publishing moves, corners cut.
"This book will change the way you see the world."
Yes! The psychological features explored and exposed by Cialdini run far deeper than I first realized. While most of the material can trigger the "thats common sense I already knew that response", it becomes surreal when you start recognizing these features in yourself and your environment (part of the book even covers the "I already knew that" reaction)
When social psychologist Leon Festinger infiltrated the "seekers" doomsday cult in the 1950's to observe their reactions when the world didn't end as predicted.
The author describing how he himself succumbed to a very persuasive saleswoman.
I was shocked to realize the same psychology that underpins why sitcom laugh tracks work is the same as what reinforces religious belief through proselytizing.
This book will seem benign and trivial to the faint of heart and mind..... to those with the courage to see the psychology in themselves first and then in others will.... "see the matrix". It runs a lot deeper than first glance affords.
I always wanted to read Robert Cialdini's Influence but my credits were short. Then, at an Audible's sale I saw the book and bought it. And I was glad I did. Despite the book being "old"- published in 1984, and many other books were based on its instructions, Influence is still fresh. Reciprocity, Commitment &Consistency, Social proof, Authority, Liking and Scarcity still work! And very well indeed. The narrator, Lloyd James, fits perfectly with the book.
Read or listen to this book, and thank Cialdini for this masterpiece.
"Minor edit would be nice"
The only thing that was annoying was the "continued on the next cd". A short edit would be nice when the recording was moved from a cd to the audible format.
I think for anyone that wants to learn sales and marketing, you should buy this immediately and promise yourself to read it.
"Cheesy, dated and badly narrated - but fun"
‘Influence’ has the feel of one of those awful self-help books teaching you how to win the rat race and get the better of all your colleagues at work. It reveals all the tricks that door-to-door salespeople and used car lot predators will use on you to persuade you to part with your money.
A good salesperson will use all the weapons in this armoury: Reciprocity, Commitment & Consistency, Social proof, Authority, Liking and Scarcity. When you hear the excellent (but dated) anecdotes about how these tricks are used in scam situations such as Tupperware Parties, you’ll recognise that you’ve probably succumbed to some of these yourself in the past. Although, I have to say, that some of them I would definitely have been wise to before this listen.
He discusses canned laughter: I’m sure anyone with half a brain finds canned laughter sickeningly intrusive and crass, and that this device does NOT make the programme funnier, and you’d probably feel it has the opposite effect. But apparently research shows that when people listen to episodes of the same show, randomised to be with or without the canned laughter track, they report that it was funnier with the canned laughter. Apparently, even though it is annoying, you just can’t help finding it funny because of the ‘social proof’ suggested by the laughter track.
This concept is also apparently responsible for the following disturbing phenomenon: After a high profile suicide appears in a major news story, there is commonly an increase in car and air crashes - and statistically these involve a higher rate of fatalities than usual. The answer? Apparently people who were on the verge of suicide hear about the high profile suicide and this ‘social proof’ persuades them that suicide is the right thing to do – and they go out and crash their vehicles in the most deadly way they can.
The book is full of tid-bits and pop psychology such as this. Its datedness makes it seem a bit comical at times. The narrator has a good ‘dramatic’ voice but his word emphasis is distractingly terrible and the phrase ‘please insert the next CD’ crops up every 30 minutes or so. But if you don’t get too hung up on these flaws then the book is a good entertaining listen.
"Critical info for life"
Filled with critical information if you are in sales, marketing, or any kind of business, or just want to know why you buy things you don't think you want. Excellent narration too.
"Read book to learn how people can scam you"
This book would stand out more if it was titled "How People Can Scam You." It is filled with useful information about tactics that manipulate you into agreeing to or buying something you normally wouldn't have if it weren't for the tactics. The author cites studies that demonstrated these tactics work. The author also provides dramatized stories so you can see how the tactics are applied in different situations. People are familiar with many of the advertisers' tactics, such as posing an attractive model next to a car or using celebrity spokespersons to promote their product. Despite knowing it's a tactic, people are still persuaded by it. Advertisers still continue to do that because they can see it increases sales. This book provides many examples of these manipulation tactics and explains why they work. By reading this book, you'll become more conscious of how others (salespersons, politicians, and businesspersons) may be trying to manipulate you.
"This book may save you life"
An excellent book about how we are influenced and directed into decisions. There is one part though that may be a life saver. A good listen.
a lot of what's written here, we probably have heard before but the way it's presented magnifies the issue of awareness which can be a critical factor in our success in life Whatever endeavor
"Interesting but flaws in recording"
Liked the book and the content. Some of the stories seem to labour the points. There were a couple of instances in the recording where it would repeat itself.
"Good but long & repetitive"
If there's an abridged version, listen to that. If you like drawn out explanations, reinforced argument - listen to this.
"A decent listen"
An interesting topic, presented pretty well.
Some of the insights were interesting and of use
Not a lot really, it's hardly something that benefits from a voice actor
No, far too long for that (13 hours nearly?!)
It's very US-centric, but the examples hold well for western culture and he does reference the differences in Eastern cultures a few times.
"Starts slow but EXCELLENT audio book"
I really struggled for the first hour or so as many of the examples regarding sales, advertising and marketing are somewhat obvious these days. Really starts to hot up half way through and couldn't stop listening from that point on. Enjoyable and educational. Excellent book
"Says nothing new - drab delivery"
Unfortunately this is one of those academic, 'scientifically proven' books that regurgitates the obvious and paints every human interaction as a string of malevolent manipulation. Advances in understanding game-theory and tit-for-tat trade offs goes a long way to explaining most of the examples in the book. I couldn't make it all the way through ... its too sensationalist. repetitive, dry and not particularly convincing.
This book will make you realize how vulnerable we all are to simple psychological tricks that engage our automatic responses. You may end up feeling enlightened, very worried or a bit of both. The narration is engaging, it combines great thorough summaries of psychology research with anecdotes from the author and from readers. The recording has some bugs, repeating a few sentences at times, but it didn't bother me. I enjoyed this book most towards the end, so if the beginning doesn't seem spectacular, press on.
"Way too long"
The author could have written the salient points in a few pages. The rest is just filler to make a book of it.
"Interesting but a bit slow in places"
Although overall a good experience it felt that the messages could have been got to quicker. A good one to listen in the car
"very interesting read"
after reading this book you feel slightly invisible to all the deceptive mind games people play with you daily. I always thought I wasn't that bad anyway. but some of these examples were relevant to me. there was a lot of tips I can now use in my work and at home. the small favour followed by a bigger favour. or the limited availability trick. can see myself reading this book again to write everything down!
"Long and boring, not worth listening too"
I expected more from it. The book was boring. There was no common thread through the chapters.
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