Influence cover art

Influence

Science and Practice, ePub, 5th Edition

 Preview
Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Influence

By: Robert B. Cialdini
Narrated by: Lloyd James
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $27.99

Buy Now for $27.99

About this listen

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

©2001 Robert Cialdini (P)2012 Robert Cialdini Career Success Leadership Management Management & Leadership Marketing Marketing & Sales Negotiating Psychology Psychology & Mental Health Sales & Selling Time Management & Productivity Inspiring Marketing Psychology
All stars
Most relevant  
Excellent information. Very informative. However it's slow going. I've since heard that there's another version, subtitled The Psychology of Persuasion, which is better, however it's not available on Audible, at least not in Australia.

Excellent content but a bit dry and heavy

Something went wrong. Please try again in a few minutes.

Would you listen to Influence again? Why?

I will most definitely listen again.

Was this a book you wanted to listen to all in one sitting?

No, on the contrary, I think the listener can benefit from listening to it in chunks. Listening in one sitting is too much, and it would be difficult to digest all the content in just one sitting.

Any additional comments?

My only negative comment is that I don't understand why they didn't edit out the parts where the narrator says: "This is the end of DVD #X, continue listening on DVD #Y". To me, it seems careless not to edit it out. Firstly because it makes it sound dated, and secondly because it can't be that difficult to edit it out.

Very interesting

Something went wrong. Please try again in a few minutes.
Extremely informative and useful information that can easily be applied in a practical manner to every day life and circumstances.

Good book.

Something went wrong. Please try again in a few minutes.
looking at everything now with a new set of eyes. thank you for providing this book

enjoyed this

Something went wrong. Please try again in a few minutes.
Didn't want it to end. I'll have listen to it a few more times haha 🤔😕😂

Very enjoyable

Something went wrong. Please try again in a few minutes.
Still has the end of CD messages in the audio. it's a great book, such a shame audible phoned this one in.

Lazy conversion.

Something went wrong. Please try again in a few minutes.
Thank Dr Robert B. Cialdini for the great contents. Highly recommended, your thoughts will never be the same after reading this book.

Great book

Something went wrong. Please try again in a few minutes.
this is the most impressive research paper I've ever heard. The principles are clearly articulated and the anecdotal evidence is both pertinent and easy to follow. The examples stretch over the period 1950 to 1979 but, despite the age, lose nothing in their relevance to the lessons being delivered.

engaging

Something went wrong. Please try again in a few minutes.
Fascinating content with great real world examples. Not only have I learned how to market better but also how to avoid being duped by unwelcome, unscrupulous marketers. Very well narrated.

Very informative!

Something went wrong. Please try again in a few minutes.
wasn't my favourite of all time as some of the explanations seemed to drag on a bit as though filling in time. Presentation was in a nice tone which in fact distracted at times.

very interesting and worth a listen to

Something went wrong. Please try again in a few minutes.
See more reviews
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.