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If You're Not First, You're Last Audiobook

If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

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Publisher's Summary

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

  • Converting the Unsold to Sold
  • The Power Schedule to Maximize Sales
  • Your Freedom Financial Plan
  • The Unreasonable Selling Attitude

©2010 Grant Cardone (P)2012 Tantor

What Members Say

Average Customer Rating

4.9 (65 )
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4.9 (59 )
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4.9 (59 )
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Performance
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  •  
    Neil 30/03/2016
    Neil 30/03/2016
    ratings
    REVIEWS
    2
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    Story
    "great motivator"

    There are other great sales books out there but none rouses, energise s and motivates like this one. nothing like a little Grant on your shoulder to stay focused!!

    0 of 0 people found this review helpful
  •  
    Kevin 11/09/2015
    Kevin 11/09/2015
    HELPFUL VOTES
    1
    ratings
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    1
    1
    FOLLOWERS
    FOLLOWING
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    0
    Overall
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    Story
    "This guy is awesome"

    At first i didn't like the guy and now I want to be the guy. This tells you that the guy knows k n o w exactly what he is talking about.

    1 of 2 people found this review helpful
  •  
    cascudo Melbourne 13/06/2015
    cascudo Melbourne 13/06/2015 Member Since 2014
    ratings
    REVIEWS
    13
    2
    Overall
    Performance
    Story
    "Energising"

    Grant Cardone doesn't simply read his own book. He interprets it with energy and expand beyond the written version.

    You can't help but feel motivated to be and do your best.

    I must admit this book put a smile on my face as Grant was hilarious in a good way at times. The alternative title for the book would double the sales overnight.


    A must have book for anyone who wants to succeed.

    0 of 0 people found this review helpful
  •  
    Jacqueline 04/02/2016
    Jacqueline 04/02/2016 Member Since 2016
    ratings
    REVIEWS
    8
    2
    Overall
    Performance
    Story
    "Fantastic"

    I love listening to Grant narrate his work. He adds an energy to the words that inspires action. I highly recommend this book to anyone who feels they're lacking results in any area of their life. Grant has a no BS way of telling it how it is and encouraging reflection and taking personal responsibility for everything in life.

    0 of 1 people found this review helpful
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  • Kyle A. Battis
    Concord, NH
    27/01/15
    Overall
    Performance
    Story
    "Great mindset training for those who want success"

    if you think that average sucks then listen to this book and implement what Grant recommends

    6 of 6 people found this review helpful
  • kelli
    11/06/15
    Overall
    Performance
    Story
    "Phenomenal!!!!"

    I was turned into grant Cardone by a friend. I'm not obsessed. His level of real and insight to the sales industry is superior of that which I've heard/read before.

    3 of 3 people found this review helpful
  • Donovan
    Guyton, Georgia, United States
    11/01/14
    Overall
    Performance
    Story
    "Forces You To Ask - Am I Doing Enough?"
    Would you recommend this audiobook to a friend? If so, why?

    I would recommend this audio book by Mr. Cardone because he's a great salesman. He details various strategies for aggressively dealing with the economically challenged circumstances we find ourselves in.


    What other book might you compare If You're Not First, You're Last to and why?

    Sell or Be Sold. Because he's the one reading it. He also gives advice that's outside of the book - from time to time.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Not necessarily an extreme reaction. It does cause one to ask - If you're just sitting around not taking any action at all for the betterment of your business - how are you going to improve your personal economy?


    Any additional comments?

    A great listen! I'm in the car most of the day and by the time I get to where I'm going - I'm motivated by his speaking and have some great ideas to put into action. Well worth it!

    10 of 12 people found this review helpful
  • Bobby
    Kingsland, GA, United States
    18/05/12
    Overall
    Performance
    Story
    "Worth the listen"

    I like business books and to hear the success stories. This was a nice change of pace, a little shock so to speak. It made me rethink my stance of how the economic situation has effected me and my roll in "taking it like a man".

    6 of 7 people found this review helpful
  • Susan
    Redwood City, CA, United States
    26/03/12
    Overall
    Performance
    Story
    "Must have tools for great salespeople & managers!"
    Would you recommend this book to a friend? Why or why not?

    I not only recommended this book, I bought copies for my friends! Eventhough I've been in sales for 20 years, Grant Cordone had a pocketful of gems and tools for me to use. Grant has that over aggressive, enthusiasm that initially turned me off, but the content keep me interested through the whole book. If you follow his lessons at the end of each chapter you will increase sales and motivate your team.


    What three words best describe Grant Cardone’s performance?

    Enthusiatic, Motivational and sometimes overbearing. However he does a great job!


    What did you take away from If You're Not First, You're Last that you can apply to your work?

    I now have a book of tools to use to increase sales for my little company. Like setting up a monthly newsletter to my clients, speaking at real estate offices, women's groups, etc., about landscape design and the value that a great garden adds to ones enjoyment of their property and rapid sales in the Real Estate arena.


    Any additional comments?

    This is one you will listen to over and over again,

    15 of 20 people found this review helpful
  • MartellSells
    Atlanta, GA, USA
    9/07/16
    Overall
    Performance
    Story
    "Title speaks for itself."

    No nonsense, get-after-it sales and success reality. If you're not up for a challenge, don't waste your time.

    1 of 1 people found this review helpful
  • Amazon Customer
    Columbus, Ohio
    23/06/15
    Overall
    Performance
    Story
    "Sick sick sick!"

    This book is one of the best books I've ever listened to! Officially a staple in my life now! Thanks Grant Cardone!

    3 of 4 people found this review helpful
  • Linh Le
    OC, CA USA
    5/06/15
    Overall
    Performance
    Story
    "Grant is always droppin amazing knowledge"

    New techniques. New ways of thinking. We stay in the norm because we were taught a certain way growing up. If I can go back a few years with this knowledge I would definitely take that opportunity in a heartbeat. Great book! It will change the way you approach any given situation.

    1 of 1 people found this review helpful
  • John
    5/06/15
    Overall
    Performance
    Story
    "Excellent book"

    Incredibly well done. This book is a life changer. Highly recommend you give this a read. Do you want to win?

    1 of 1 people found this review helpful
  • Michael
    Chester, MD, United States
    10/05/12
    Overall
    Performance
    Story
    "Grant Does it Again!"
    What made the experience of listening to If You're Not First, You're Last the most enjoyable?

    Grant Cardone is one of the best motivational speakers I have heard. His books are like pep rallies which fire you up and make you think of new things which can help you reach your goals. I like this book as much as 10X Rule.


    What did you like best about this story?

    I like that anyone can succeed if they put their heart and soul into what they do.


    What does Grant Cardone bring to the story that you wouldn’t experience if you just read the book?

    Yes - Grant has a great delivery and humorous side notes which make the listening experience special.


    Was this a book you wanted to listen to all in one sitting?

    Yes, however there are assignments which need to be completed so you will need a few days to complete the entire book.


    Any additional comments?

    I can't wait for more Grant Cardone audible books!

    10 of 17 people found this review helpful
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  • MR C J POULTER
    22/08/16
    Overall
    Performance
    Story
    "Fantastic"

    Loved every motivational and educational second of this book. I will make sure every member in my team listens to this book.

    0 of 0 people found this review helpful
  • K
    16/08/16
    Overall
    Performance
    Story
    "Grant delivers again"

    Grant is one of the most energetic and committed sales people on this plant. Listen to this book and complete the exercises if you have a desire to succeed in the world of sales.

    0 of 0 people found this review helpful
  • Andrea Bronzini
    27/06/16
    Overall
    Performance
    Story
    "Repetitive"

    Grant is really aggressive here... but he doesn't deliver much info. "The 10X Rule" is definitely a better book. Also, this one is packed with calls to action... he is actively promoting his other products.

    1 of 2 people found this review helpful
  • Craig Williams
    2/06/16
    Overall
    Performance
    Story
    "Must read for sellers"

    Essential reading for biz owners, entrepreneurs and marketers. Love the energy and positivity in this book.

    1 of 1 people found this review helpful
  • Stephanie Falzon
    22/02/16
    Overall
    Performance
    Story
    "Started doubtful Now I m hooked"

    When I bought this book I thought it would teach me something - it does what no other book I be rit gives you the tool and motivates you to use it. Awesome!

    1 of 1 people found this review helpful
  • gary
    15/01/16
    Overall
    Performance
    Story
    "Truly awesome and inspiring"

    Grant cardone just rocks and delivers every single time. If your not taking action after this audio business is not for you

    1 of 1 people found this review helpful
  • Luke Q.
    26/11/15
    Overall
    Performance
    Story
    "Motivational Eye Opener"

    This guy has helped me a lot, I run my own company and I have taken everything onboard and am using it. Well worth the listen, he is funny too!

    1 of 1 people found this review helpful
  • Oliver
    21/07/15
    Overall
    Performance
    Story
    "Back to basics revisited"

    Plenty of enthusiasm and realistically fully of patently obvious advice.

    More a motivational book if you're feeling the need to get up and wondering how to.

    0 of 1 people found this review helpful
  • Ben
    13/05/15
    Overall
    Performance
    Story
    "Engaging, exciting and insightful"

    First audiobook I have purchased and it surpassed my expectations. If you are in any way familiar with Grant Cardone then you will expect a certain style of delivery and you won't be disappointed. However, GC also stands for Great Content.

    1 of 1 people found this review helpful
  • Workfmhomediva
    3/03/15
    Overall
    Performance
    Story
    "Real Talk"

    Loved the homework at the end of each chapter.
    Brilliant practical tips I used as I was listening and putting in action.

    1 of 1 people found this review helpful

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