This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
©2010 Byron Sharp (P)2014 Audible Inc.
This literature is probably best consumed as written word as the direct audio translation does not make for an easily digestible listen in many places.
I think this is a great book full of useful information but if you are not listening to it while having access to the downloadable pdf (eg driving) a lot of the content is not helpful.
As stated by another user, unfortunately this book is far too complex to be enjoyed as an audiobook. I listened to it at a slower speed and still struggled to comprehend some of the concepts. The PDF of exhibits is helpful, but it really isn't worth listening if you need to keep looking at them every 5 minutes.
Maybe... He has a few interesting ideas, many of which are very basic and explained in a complicated way to sound original. E.g. companies with more market share tend to have higher brand recognition = double jeopardy law.
He is great at reading the concepts in a clear way and is easy to listen to.
Buy the book, don't bother with the audio version.
"Performance was Robotic"
the performance kind of ruined this book for me. There Re a lot of interesting insights but I couldn't grasp them because I was being put to sleep by the reader.
"Great content - robotic speaker"
I found the content to be really interesting and thought provoking. Really made me rethink my approach to my business.
Confirmation that advertisers need to talk to all customers: loyals, switchers, competitive loyals and even non-category users!
No - his reading was awful. Actually sounded like a machine-voiced performance. The author should have done this - I saw his Ted talk and his voice was just fine.
Better packaging of the downloadable PDF when buying the book would have been smart. I had to hunt for it after I had already begun listening to the book.
Quite painful to get through, very negative gloom and doom without actionable solution, big brand focused, no need to print charts mentioned
"Great book, but average audio"
Too much references to other books which sounds weird in audiobook and disrupt the story
"Pulled the rug from under my feet"
This book will change everything you have ever believed about marketing products. It did for me...
"Excellent data driven look on brand marketing"
No doom and gloom here (as mentioned by another reviewer). Just great insight with an alternative view of brand marketing and a healthy touch of humor. Just watch Bryon's summary TEDx video if you need a quick summary.
I look forward to reading part 2.
"Good book very poor narration"
Unfortunately the very "automaton" narration detracts considerably from this audio book. I think the underlying book is quite good but overall I cannot recommend this audio book.
"More for established corporates, terrible reading"
Maybe it's the robotic reader but man this book is hard work. Not suitable for audiobook with so many references to diagrams etc. I don't even think the content is useful in 2016.
"Great audiobook for brand managers"
Insightful and meaningful analysis of Marketing based on empirical data. Great narrator and comprehensive story which was easy to follow while driving.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.