**NOTE: In response to listener feedback, the audio on this book was redone by professional narration on October 10, 2014. The quality is much improved.**
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
©2014 Nir Eyal (P)2014 Nir Eyal
The narration on this book is just horrible and I can't even finish it. I read that the original version was bad too, but the current version is so dry and boring, it makes me want to cut my ears off. I even tried speeding it up to 1.25x but it does't help.
Yes, I was put onto this book after hearing Nir give a lecture on this topic. He came a cross as a great speaker/lecturer, but this recording has destroyed any credibility the book might have.
Re-record it with someone who is experienced and enthusiastic on the topic.
Great source of information if you have a product in mind. The narration is a little off, but not enough to warrant the other negative reviews.
I will definitely listen again.
"Can't believe I paid for this audio book"
Read by a possible teenager who doesn't know how to read. Incredible. He skips the words that he mispronounces, doesn't even bother to correct it. Stops before some words in totally random places which is so distracting.
I was tracing the actual book while listening and he replaces phrases like "internal triggers" with "an internal trigger". Dude! If you want to write a book then write one, but don't modify this!
Finally there are weird cuts and merges in the recording.
Incredibly unprofessional. This audio book should be banned on audible. If I wanted low quality I'd go to other sites. I'm paying to get quality.
Such a good book but a terrible audio book.
"Good Book, Terrible Recording"
As a survey of how to capture interest online, Nir Eyal has some fantastic insights and the words are worth the price. It will give anyone good ideas and builds a credible thesis. BUT, his recording of this book is awful. He obviously recorded it himself it in a very low tech way, and the audio quality switches throughout the book from bad to worse. I've worked audio recording sessions throughout my career, and I can tell that Nir did little research or trial and error practice recordings to create the audiobook.. If you can survive the recording, you'll learn good things from what he has to say. You might be better off buying the lower cost eBook instead.
Yes, his research and insights are good.
IN ADDITION to the poor audio quality, he often stumbles through his words. LEARN TO DO MORE THAN 1 AUDIO TAKE if you record your own book! We pay a lot of money for these, and expect at least a bare minimum quality that isn't in this book.
"get a professional studio"
yes for the content but the recording is terrible - i have hear music in the background in some sections and car noise in another. like it was recoded on an iphone a car.very amatuer
the airplane is the background at one point
he was ok but again terrible product for a book taking about quality products.was totally a distraction
"Interesting book. Terrible performance."
No. Painful narration. Bad microphone. Record again with a real narrator please.
The content is good and the examples useful if you can get over the performance.
"Good content but bad audio and little overview"
The narration is done by Nir Eyal himself. Overall he does it okay, but the microphone he has used must have been really cheap. And post-processing (compression, noise gate, etc) skipped altogether.
Add to the above that he occasionally stumbles over his words. These mistakes have not been edited out of the audiobook. Not a huge problem, but it leaves an impression of a very unpolished, maybe rushed, audiobook.
The content itself is good. Nir Eyal certainly knows his stuff. I watched an interview with him on Growthhacker.tv before getting this book. But: the content lends itself much more to a written format. As an audiobook, I miss a sense of overview.
So I'll be getting this in kindle ebook format instead, and I recommend you do the same;)
"Incredible content TERRIBLE recording"
Yes because the content is excellent
The content is soooo good and so up to date. Yet I think the narrator recorded this in his bathroom.
I never leave reviews but this is too good of a book to have this sloppy of a recording
"The new re-recording is even worse. Returned it."
This book is supposedly for product leaders or entrepreneurs, but I'm sure anyone who knows what they're doing already knows everything here. There are LOTS of books on this subject, and this one didn't seem to offer any new insights. If you've read Robert Cialdini's "Influence" and used any mobile social network, you've already read this book and then some.
I really wanted to enjoy and learn from this book, but a consultant/part-time lecturer's experience just isn't as valuable as a successful entrepreneur's, no matter how much 'research' is involved.
I wouldn't, it read like an artificial intelligence dictation which made it extremely hard to focus on and impossible to enjoy. If you're an Audible subscriber you know what I'm talking about.
The content of this book probably didn't warrant a book, perhaps a podcast.
Unfortunately I cannot recommend this, I've never seen so many complaints about recording. Luckily was able to return it.
"Great book, wish the narration was a little better."
Loved the insight on this book provides. It has changed my entire outlook on how and why I use the every day products I use. Great for aspiring entrepreneurs. If you can make it through the narration, you'll definitely get your money's worth.
"Interesting concept, boring narration"
This book was recommended to me by a colleague. It provided a useful framework to identify and amplify habit forming ideas. Some of the visuals lost in audible can be found online and very helpful.
The hard part is to keep engaged with such a monotonous narration...
"Great content, but not a great audio-book"
He fumbled with words frequently and the audio quality felt a little off. I would recommend that they re-record this book or at least fix certain sections. I found it very distracting.
"Can't listen to narrator"
Narrator makes the unbearable with his almost AI voice. Better to get the printed version.
"Probably good book killed by the reading"
The reading. It was like someone fed the text to a text-to-speech programme. It made it impossible to actually listen to the content.
Practically anyone else.
I have to get it in printed/digital format so I can actually get what the book is about.
"Interesting book, boring reader."
This was a really hard book to complete because the reader might as well have been reading entries in the phone book. There was no hint that he understood anything he was reading and so it was all delivered in a flat monotone.
The hook model is intresting. Most of the examples are from IT industry. However you still can drow some parallels. The reader is very monotonous but I got used to it
"Essential book for the digital age"
Nir Eyal present a well formed book that is coherent throughout and backed by a wealth of real life case studies. Whilst it drifts in places, the overall focus on the hook model makes this essential for anyone conducting business in the digital age.
"Terrible Terrible Terrible Narration"
I can't get into it because of the narration.
Definitely not. He reads with no understanding of the subject matter. It is impossible to follow and a robot would be better.
I am sure the subject matter is good but I can't get into it.
Quality narration is the obvious key to audiobooks
I'm an hour in and I have to give up. The reader sounds so robotic that no information is sinking in. It's all melding into one.
"Low information density."
The book is very long and time consuming for what it delivers. It would be OK if it had taken a quarter of the time.
This book sounds like it's read by a computer voice. It's hard to say if it's just a really bad reader or if it's just a scam and actually read by a computer voice.
This is the first book I have listened to from start to finish, which has practical advice and tips to get started with your ideas straight away. will listen again and again. Great book
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