How can dentists stay competitive in an online world where patients seek and share information faster than ever before? In short: by being remarkable.
Fred Joyal, author of Everything Is Marketing, co-founder of 1-800-DENTIST®, and the industry's leading authority on dental practice marketing, reveals how dentists can adapt and thrive by understanding - and embracing - recent shifts in patient behavior, new technology, and the economy of the industry. Drawing on 30 years of expertise, Fred explains how to take a hard look at your practice to assess what's working, adjust what's not, and create a practice experience patients can't help but rave about.
Filled with real-world examples, Becoming Remarkable covers a wide range of topics including:
Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It's a must-hear for the whole team and a sure-fire recipe for long-term practice success.
©2015 Sirona Dental Systems, Inc. (P)2015 Sirona Dental Systems, Inc.
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Break all the dentist myths about running business. Must Must Must read for all business owners
"Better than the first!"
His first book changed my career. This one packed an even bigger punch! Way to go Fred Joyal!
"great book got dentists"
Don't just read it. Apply it! This is a great book club book for your while team.
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