In a little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users - and an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects - even becoming instrumental in political protests.
Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.
Kirkpatrick shows how Zuckerberg refused to compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect.
This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers unique insight as a marketer at Facebook and the CEO's sister. You'll hear them talk about major company milestones, high-profile product launches, and the CEO's growth - emotionally and experientially - as a leader. They also discuss the controversial issues surrounding Facebook's privacy policies.
©2010 David Kirkpatrick (P)2010 Audible, Inc.
"This is a fantastic book, filled with great reporting and colorful narrative. The human drama of Mark Zuckerberg and his colleagues gives an exciting glimpse of how to launch a game-changing startup." (Walter Isaacson, author of Einstein: His Life and Universe)
Loved it. great read for such a time changing company. Mark is such a focused character. He is really fortunate to have met the people around him who have formed Facebook.
"Love the Book, but the interview at the end?"
I really liked the book. I was fine with the reader. What I had issues with was the interview with Mark's sister at the end of the book. Firstly, when I found that there would be an interview with Mark's sister on the recording, I thought "Great, should be interesting to hear her thoughts on the company and her brother". Then when it started and she was interviewing David, that seemed like a mistake to me. The editing of the interview also made it feel weird and like a piece of Facebook Marketing rather then an interview.
This shouldn't take away from the rest of the book. I thought the book was fairly even. As the David poiints out, his connection to the company means he would be a little more biased towards the company but he touches the important issues in a fairly even way.
I would definitely recommend this book and would love to hear another book from David on another Tech Company!
"If you use facebook then this book is a must get!"
This is THE BEST audio book I have listened to so far. David Kirkpatrick does such a brilliant and awesome job in uncovering the facebook phenomenon and how it is changing our lives and the world we live in today, and he narrates the book so well that the 15 hours and 42 minutes go by so quickly you would wish it didn't end, which makes me sad.
I will definitely listen to this book again and again. If I could give it a 10 star rating I would.
The only thing left for me to say is THANK YOU & WELL DONE DAVID for such a rare gem.
"4 stars for the book, 2 star for the reading"
The content of the book is interesting for anybody that wants to know about this amazing phenomenon that is facebook, although I cant say it was really exiting, if I wasn’t that interested, it wouldn’t have been a good read or listen.
I dont understand why the autor wanted to narrete his book. I am reading the Kite runner, where it makes amazing sense, and it feels even better to have the author narrate his story. Also, is much better narrated, for this book you can hear all sorts of noises that are not normal on a good audiobook, why did he do this? to save money? I really don’t understand.
"Buy In Print instead!"
This is a great book on the not-too-biased creation and history of Facebook. Some interesting tidbits and history. Not as much "how" or "what made them do that" but a good story on the trials and tribulations.
BUT: The poor narration killed the audiobook version for me. There was so much swallowing and slip smacking and tooth licking that it killed the flow of the narration and made it very difficult to listen to. Almost grossed me out. Mr. Kirkpatrick should stick to writing and never speak, ever. I may be a bit sensitive about this kind of thing but it made me stop listening to the book and buy the Kindle edition instead.
The constant lip smacking, swallowing, and tooth licking
"breath...lick smack. say a few words, swallow, finish sentence" terrible.
Keep this guy on the keyboard and off the mic.
"Great audio book, you have to check it out."
Yes, I love this story. It's very detail about how the Facebook was created. It inspired me.
"Critique for Narrator"
I found the sniffs/snorts from the narrator a bit irritating in some sections of the audio book but otherwise the author gave some good insight into the beginnings of FB.
"Interesting read, average reader"
This book is a fascinating look at the growth of a phenomenon and important insight into the motivations and plans of its founders. If you're interested in Facebook and the future of marketing and the internet, buy it.
I would rather Kirkpatrick had maintained more detachment from his subjects. I couldn't even listen to the bonus feature because he was too clearly in awe of Zuckerberg and co.
Also, I would have appreciated it if he, as narrator, had checked pronunciations rather than assuming he could tackle, for instance, Leicester, Bournemouth and Brunei without help. Instead his mangling of places he hasn't been made an excellent journalist sound foolish.
However, as the four-star rating shows, these are minor criticisms of what is a valuable read.
"Great book - well researched."
This audio book is outstanding. Excellent content. Great, insightful interviews with Facebook insiders and Mark's family. Really a brilliant job! Thanks David.
"Great read (or listen)"
The key business decisions of Mark at every major turn or cross-road of Facebook inspires the crap out of me. Worth listening over and over.
Ah.. there are many.
Sean Parker's effect on The Facebook has to be it.
"Now you know who you're fighting"... lol
It drove my inspiration through the roof.
Worth listening... especially if you admire what Facebook has become and future possibilities.
"Excellent Insights in amazing company"
The Story was told very well and the author / reader had personal insights which made it more enjoyable.
Very well done!
"Interesting and informative"
What could have been a real romp was turned into a bit of a chore.
The narrator is the wrong person for the job. It was often very hard work and I felt as if I was 'ploughing on' rather than bounding along.
The content is very good and insightful. I feel as if I have learned a lot about how to use facebook and the (alleged) intentions of the founders and creators.
My usage of the site has definitely changed since I listened to this book.
My business relies of social media and as such this has proven highly valuable.
I recommend this, but warn you of a few trying times whilst listening.
"A must read for Facebook friends and foes alike"
CONTENT: this book is enthralling from beginning* to end and gives a detailed history of the development of Facebook with lots of great details and insights. Though its author has been criticized for needing to cozy-up to Facebook to get detailed info, the author still gives tidbits of info that are not really positive for Facebook (such as the fact that Mark Zuckerberg, the founder of Facebook, rarely logs on to Facebook, presumably because he has a real life and job to attend to ;-)
FORMAT: This audiobook is read by the author himself, which allows him a lattitude in tempi and expressions that only comes from reading one's own writings. It is a real pleasure to listenb to, independently of the contents.
* Don't get turned-off by the sappy introduction, which can be skipped. Once the book really begins it is great.
"Great to listen to"
This was one of the longer downloads I've bought and I thought it would be tough to get through. Really enjoyed it though and actually got to the end of the book, and so it was interesting enough for me to do that! Fascinating story, a good insight into the thinking of the founder Mark Zuckerberg. Also enjoyed the narration, especially because it was actually the author reading it rather than some hired voice, and this added to the realness of the story that was presented.
despite being a good story, Mr Kirkpatrick makes it very difficult to listen to it. Constantly swallowing his own saliva, deep and noisy breathing and odd stops
"The Facebook effect review"
Good overview of the development and history of Facebook but seemed to friendly / close to the company which gave the impression the author was not critical enough.
"Great inside to Facebook - shame about presenter"
Having owned the book I enjoyed listening to this audio version however the presenter is too close to the microphone. You can hear him swallow and smack his lips whilst reading - ruined the entire book for me personally, it gets especially bad towards the end.
"Quite liked it"
It was good
The author was a little bit too in awe of, what's his name, his nose smelt a little of dog poo,
but it was interesting, very interesting. I just wish he could have been a little more objective....
"Great writing - irritating audio"
The book itself is interesting, very insightful into Facebook culture. But, this is an audiobook so narration is key. The author's voice is not appropriate for 10+ hours of listening. The narrative is peppered with splutters, swallowing noises etc. Really unpleasant. I'd advise not to listen with headphones.
An excellent insight into an amazing company and CEO. Well read with lots of wisdom and gems.
"Everything you would expect and want."
Brilliant telling of the facebook story and the definitive account of the early years of a phenomenon.
Slightly weak on the future prospects of the business and at times it feels a little distant from Zuckerburg as clearly many of the incites were not coming directly from him. Nevertheless a very enjoyable listen.
Makes a great companion piece to Stephen Levy's book on Google 'In the Plex'.
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