Summary of Shoe Dog by Phil Knight | Includes Analysis
Shoe Dog is Phil Knight's memoir about founding his first company, Blue Ribbon, the creation of the Nike sportswear brand, and the lead-up to the initial public offering of Nike, Inc.
In 1962, at 24 years old, Knight decided to pursue a business idea he researched in a Stanford University business class: introducing Japanese running shoes to the United States to compete with dominant European brands. This would require a trip to Japan. Knight wanted to extend this trip into a voyage around the world, so he acquired a loan from his father in Portland, Oregon. Knight planned an itinerary with a friend from Stanford. After a brief stay in Hawaii, Knight continued his journey without his traveling companion. In Japan, Knight met with executives at Onitsuka Tiger Shoe Company. He offered to become their US distributor as Blue Ribbon Sports. The executives agreed to send him samples....
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