So You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company.
In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest--and the fastest growing--craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.
©2012, 2014 Tony Magee (P)2015 Audible Inc.
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"I did not even like beer before I read this book!"
I enjoyed this so much! Don't know why I even started this book. I have no interest in starting a brewery or drinking beer. I am a whiskey & Tequila man. Now I am trying different beers, going to craft beer festivals an loving life. This book has a strange way of reaching out and grabbing your interest and attention. My next vacation I want to go to this brewery in CA. Read it , you will love it and appreciate life a little more. It may cure what "ales" you.
Page 1 to the End. Undercover beer is great.
I am visually impaired so audio is my life. He was GREAT.
"If you like their beer, you'll like this book"
This book is highly reflective of the beer Lagunitas makes. It's not a conformist and not based on any style. It's a bit rambling but overall enjoyable. Interesting addition to the craft beer writing scene.
"Great read if you are home brewer with dreams"
I enjoyed the candid and realistic inside of starting up brewing company. Tony is very resourceful, no doubt had a vision to pursue his dream, and "it is nice to have friends".
Loved the story and a great narrator. Motivatonal and funny. I would listen to it again definitely one of my favorite books ive ever listened to.
"A man of passion humility and luck!"
Tony Magee is it true pioneer and his hard work and dedication to the craft beer industry as far above the rest! this book is an easy listen , full of knowledge passion and goes in great detail of the trials sacrifice and dedication 1 man over came to pursue his dream.
"Repetitive and Self Indulgent"
I listen to alot of great books; this wasn't one of them. I found it significantly repetitive and self indulgent. I wish I could get a quarter back for everytime the author yammered the words, "I digress". Besides being slightly annoying and erratic I found the author's self love of his own writing/ print and vagueness regarding the actual business back story hard to stomach. I wanted to like this book but ultimately its flavor profile fell flat.
This is less of a book about beer than it is a philosophical experience. Tony is an incredible storyteller and wether you want to open a brewery or a barber shop, all people interested in starting a business should give this book a read.
"Funny Articulate and Real"
I loved it from beginning to epilogue!
I listened to it because I am a brewery under construction. I finished it because it was insatiable it's story telling delight, quotes and truthful tales of struggles overcome.
My goal is to meet Tony and share a beer (or three or four or more)
really enjoyed this book. I highly recommend it. it's not a how to book. it's an entertaining story of how he did it.
"Always been a fan of the beer..."
I am a bigger fan now that I know more of the stories! Great listen for any craft beer fan or aspiring business owner.
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