Try free for 30 days

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
Big Shifts Ahead cover art

Big Shifts Ahead

By: John Burns, Chris Porter
Narrated by: Scott F. Guinn
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $16.99

Buy Now for $16.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Please Note: This book contains over 100 colored charts in an accompanying PDF.

Huge shifts in consumer behavior made easier to understand, quantify and anticipate

Demographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore. 

John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Listeners of this audiobook will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends. Know the facts, and learn to:

  • Plan your business better
  • Support your decisions with facts; and
  • Clarify the demographic confusion using the groupings and frameworks used in this book

Usable Generational Definitions

John Burns and Chris Porter redefine the generations by decade born, grouping people by age and life stage. Each generation born in the 1950s and later is 40 to 44 million in size, although the life experiences and foreign-born composition of each vary dramatically. Burns and Porter give each generation a name to reflect the shift in society that they led. 

Four Big Influencers

"Four Big Influencers" explains why those born in different decades behave so differently, and help explain the big shifts ahead:

  • New technologies
  • Changing government policies
  • Economic growth
  • Shifts in societal acceptability

Seven Biggest Opportunities

Burns and Porter devote a chapter to each of the seven biggest opportunities, forecast the future of each, and provide a framework to shift strategy when unexpected changes occur.

  • Working women
  • Affluent immigrants
  • Workaholic retirees
  • Delayed young adults
  • The sharing economy
  • Southern growth
  • Urban life moving to the suburbs

They support the research with more than 100 easy-to-read color charts and plenty of facts.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2016 John Burns Real Estate Consulting, LLC (P)2019 John Burns Real Estate Consulting, LLC

What listeners say about Big Shifts Ahead

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.