London, 1915. World War I has been raging for over a year, but despite it all Rose Spencer is feeling hopeful about the future. She's in love and planning her wedding to lovely, bicycle-shop owner Charlie. She loves working as a seamstress at the glamorous London's Lyceum Theatre but secretly can't help fantasising about seeing her own designs come to life. And even when she won't believe in her talent, thankfully best friends Joyce and Annie are always around to push her to have faith in her dreams.

1914. Growing up on a farm in the country, Annie Cradwell has always dreamt of singing on stage. So when she hears her friend, Joyce, has a room to spare in London, she sets off with best friend Rose for an adventure beyond anything they could have imagined. In London, Annie and Rose stumble into jobs at The Lyceum Theatre. Then, the musical director, Matthew Harris, offers her singing lessons. And Annie starts to wonder - could this be her chance?

London, 1941. The Blitz. When a Royal Navy memo arrives at head office, requesting female recruits to sign up as motorcycle dispatch riders, delivering highly classified orders across the country, three women jump at the chance to sign up for the most dangerous jobs in London.

June 1914. Edie Moore is a Governess for Lord and Lady Moreland, living comfortably at the grand Downland House in Sussex. But, wanting more from life, she flees to Littlehampton, where she spent many idyllic childhood holidays. Desperate for work, Edie begins working as a chambermaid at the prestigious Beach Hotel, despite the menial tasks being a far cry from her previous job. But as she navigates her new life, friendships, and rivalries, she also grows closer to charming, cheerful porter, Charlie Cobbett, and finally finds the happiness she has been searching for.

Everything can change - in just one day. Flora has always adored her brother Billy. Born just 18 months apart, their childhood was spent like two peas in a pod - no one could separate them. Now, as adults, they remain the best of friends. And as Flora is immersed in family life, Billy is always there to lend a hand. But, in just one day, everything changes. In just one day, Flora’s life falls apart. In just one day, Flora has to learn how to live again.

Bristol 1936. Jenny Crawford has resigned herself to a loveless marriage living hand to mouth with their two children. Like many others, husband Roy struggles to find work at the docks but a chance encounter turns the family's fortunes around. Not only does he get regular work but they are also allocated a council house on Coronation Close on the outskirts of the city. Jenny and the children are overjoyed, this is the fresh start she could only ever dream of. But trouble feels never too far away.

Following a humiliating experience involving the man she thought she’d marry, Iris Tredwick signs up to the Wrens in order to escape and - hopefully - find ‘the right sort’ of man to please her mother. After a bumpy start, Iris manages to befriend outspoken Mary and dreamer Sally as they are sent to their first posting - in Orkney. There she meets engineer Rob, whose flirtatious nature both charms and confounds straight-laced Iris. Much more appropriate for her is local doctor Stewart, if only she felt the same spark for him as she does for Rob.

Bristol, 1939. School leaver Maisie Miles suspects her father, a small-time crook, has an ulterior motive for insisting she gets a job at the W. D. & H. O. Wills tobacco factory but keeps it to herself. She's befriended by effervescent Phyllis Mason and kind-hearted Bridget Milligan who take pity on her and take Maisie under their wing. But beneath their happy-go-lucky exteriors, they all harbour dreams and worries about what the future holds. 

Bristol 1939. At forty years of age, Mary Anne Randall still turns heads. With an abusive husband spending most of his wages on beer, she has resigned herself to be the sole breadwinner to protect her family and keep the wolves from the door. In order to make ends meet, Mary Anne runs a pawnbroking business from the wash house at the end of the garden. Following the outbreak of war an opportunity presents itself to escape her loveless marriage and find true love. Will she take that chance, or carry on living just for her children and not for herself?

Lady Joanna Harcourt and her daughter, Sarah, discover their life of luxury at Goodwill House is over. Because with Lord Harcourt away fighting, the Harcourt girls are facing financial ruin. Lady Joanna is terrified of losing their home, but for Sarah, this means her dreams of becoming a doctor are over. Headstrong Sarah isn’t one to quit! War or not, she’s determined to find a way to save her home and follow her dreams - whatever it takes.

London, 1914: one ordinary day, three girls arrive for work at London's renowned Foyles bookshop. But when war with Germany is declared, their lives will never be the same again.... Alice has always been the 'sensible' one in her family - especially in comparison with her suffrage-supporting sister! But decidedly against her father's wishes, she accepts a job at Foyles Bookshop; and for bookworm Alice it's a dream come true. But with the country at war, Alice's happy world is shattered in an instant.

Kitty and Tom Conlon arrive in Liverpool in July 1916 to claim the house Tom’s great-uncle has bequeathed him in his will. The move to England couldn’t have come at a better time. Dublin is in turmoil following the Easter Uprising and Kitty’s brother is now in prison. The house in Weaver Street is all they hoped for, and after a shaky start with her new neighbours, Kitty believes the world is her oyster. Until that is, Tom is conscripted into the navy. With Tom away, it’s up to Kitty and the women of Weaver Street to get each other through the war.

When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends. When all four girls are lucky enough to be selected as sales staff their exciting new adventure begins. Join them as they overcome heartbreak and grief, find love and happiness and remain united in their friendship, whatever life throws at them.

The war has ended; the men are returning home to their loved ones, but for some, things have changed. Charlotte Hennessey-White's husband, David, is no longer the gentle loving man he once was and Charlotte, so independent during the war, is devastated. Edna Burbage's strong fiancée, Colin, has suffered appalling physical injuries. He won’t hold her to her promise of marriage, but she insists her feelings are unchanged. But is that true? And Polly Chandler's sweetheart, Gavin, who’d she’d planned her whole future around, hasn’t come home at all.

Jane’s parents think Eddie’s rebellious ways will lead their beloved daughter into trouble. They forbid her from seeing Eddie, telling Jane to get a proper job as a nurse. But Jane cannot stand the idea of life without the boy she loves and secretly continues to see Eddie. The day she finds out that Eddie has betrayed her, she is utterly distraught. Were her parents right all along?