Try free for 30 days
-
Basementality
- How This Entrepreneur Drove His Fight Against Big Sugar and Rose from the Basement to a $1.7 Billion Brand
- Narrated by: Ben Weiss
- Length: 7 hrs and 41 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $22.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also picked
-
Ramping Your Brand
- How to Ride the Killer CPG Growth Curve
- By: James F. Richardson
- Narrated by: Dr. James F. Richardson
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you want exponential growth? In this book, Dr. James Richardson outlines a four-part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.
-
Undaunted
- Overcoming Doubts and Doubters
- By: Kara Goldin
- Narrated by: Kara Goldin
- Length: 5 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
CEO of Hint, Inc., and author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time. As she started to achieve her goals, Kara found herself being called “fearless”, “confident” and even “unstoppable”, but nothing could be further from the truth. In Undaunted, she shares real stories about her own fears and doubts, the challenges she encountered and what she did to overcome them to eventually build a great business and a life she loves.
-
-
Inspiring
- By Anonymous User on 09-11-2020
-
The Secret Life of Groceries
- The Dark Miracle of the American Supermarket
- By: Benjamin Lorr
- Narrated by: Benjamin Lorr
- Length: 8 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
The American supermarket is an everyday miracle. But what does it take to run one? What are the inner workings of product delivery and distribution? Who sets the price? And who suffers for the convenience and efficiency we’ve come to expect? In this rollicking exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry.
-
-
Entertaining, educational and insightful
- By Nathan H on 07-06-2023
-
How to Make a Few Billion Dollars
- By: Brad Jacobs
- Narrated by: Brad Jacobs
- Length: 5 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In How to Make a Few Billion Dollars, Jacobs defines the mindset that drives his remarkable success in corporate America—and distills a lifetime of business brilliance into a tactical road map.
-
One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
-
-
Didn't get through the first Chapter
- By Adaire Palmer on 04-10-2022
-
Scaling Up
- How a Few Companies Make It...and Why the Rest Don't, Rockefeller Habits 2.0
- By: Verne Harnish
- Narrated by: Spencer Cannon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business.
-
-
Excellent content, narrator difficult to follow
- By Jim on 22-05-2016
-
Ramping Your Brand
- How to Ride the Killer CPG Growth Curve
- By: James F. Richardson
- Narrated by: Dr. James F. Richardson
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you want exponential growth? In this book, Dr. James Richardson outlines a four-part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.
-
Undaunted
- Overcoming Doubts and Doubters
- By: Kara Goldin
- Narrated by: Kara Goldin
- Length: 5 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
CEO of Hint, Inc., and author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time. As she started to achieve her goals, Kara found herself being called “fearless”, “confident” and even “unstoppable”, but nothing could be further from the truth. In Undaunted, she shares real stories about her own fears and doubts, the challenges she encountered and what she did to overcome them to eventually build a great business and a life she loves.
-
-
Inspiring
- By Anonymous User on 09-11-2020
-
The Secret Life of Groceries
- The Dark Miracle of the American Supermarket
- By: Benjamin Lorr
- Narrated by: Benjamin Lorr
- Length: 8 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
The American supermarket is an everyday miracle. But what does it take to run one? What are the inner workings of product delivery and distribution? Who sets the price? And who suffers for the convenience and efficiency we’ve come to expect? In this rollicking exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry.
-
-
Entertaining, educational and insightful
- By Nathan H on 07-06-2023
-
How to Make a Few Billion Dollars
- By: Brad Jacobs
- Narrated by: Brad Jacobs
- Length: 5 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In How to Make a Few Billion Dollars, Jacobs defines the mindset that drives his remarkable success in corporate America—and distills a lifetime of business brilliance into a tactical road map.
-
One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
-
-
Didn't get through the first Chapter
- By Adaire Palmer on 04-10-2022
-
Scaling Up
- How a Few Companies Make It...and Why the Rest Don't, Rockefeller Habits 2.0
- By: Verne Harnish
- Narrated by: Spencer Cannon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business.
-
-
Excellent content, narrator difficult to follow
- By Jim on 22-05-2016
Publisher's Summary
Basementality [beys-men-tal-i-tee] / noun: A mindset that blends foresight, scrappiness, flexibility, and passion, empowering you to turn vision into reality and achieve success.
For 15 years, Ben Weiss created coffee and beverage products to mixed success. Then, during the Great Recession in 2009, he created Bai in the basement of his town house, disrupting the marketplace with a revolutionary beverage with five calories, no artificial sweeteners, and unprecedented taste. In just seven years, Bai grew from Ben’s basement to a $1.7 billion acquisition by Dr Pepper Snapple Group.
Bai has been recognized for its growth and innovation by major media and industry organizations, including Inc., Forbes, CNBC, and more. But until now, the true story of this meteoric rise has never been told.
This is a story somewhat out of vogue among the billion-dollar tech successes that typically capture the headlines. This is a story of old-fashioned door-to-door hustle, naive belief, and a powerful mindset proving that the classic American entrepreneur is alive and living in Princeton, New Jersey.
Listen at the end of each section for one of Ben's "Basementalities" - his lessons from his fight to get out of the basement.
Critic Reviews
"Ben’s book helped me appreciate the hard work and deep love that went into building Bai. This intimate, honest story will inspire anyone who wants to chase their own dreams." (Justin Timberlake, entertainer and entrepreneur)
"Basementality reveals Ben’s vision, heart, and his tenacious fight against Big Sugar, while giving us insight into a classic American success story." (Katie Couric, journalist, author, and executive producer of Fed Up)
"It’s a must-read not only for entrepreneurs but for anyone who seeks lessons in leadership." (Bill Bradley, former U.S. Senator, author, Basketball Hall of Famer, and managing director, Allen & Co.)
What listeners say about Basementality
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Jo M
- 23-12-2020
Making a difference
Unwavering focus and dedication to purpose and goal. Gripping narrative leaving no doubt about what it takes to nurture an idea into a product that we not only want but need, urgently. A team effort where a singular passion is the glue that makes the adventure stick.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!