The Last Splash cover art

The Last Splash

By: Ryan Green
  • Summary

  • The marketing community's destination for direct, unencumbered conversations about the future of our industry. Featuring guests from the wide, diverse groups that are involved in every aspect of marketing. From brand CMOs to freelance artists. From rural, suburban, urban and global backgrounds. And from every circle of the ad tech ecosystem.
    © 2024 The Last Splash LLC
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Episodes
  • JP Phillips on Entrepreneurship
    May 13 2024

    Jackie "JP" Phillips, owner and CEO of Unheard Media, shares her journey as a self-made entrepreneur and the importance of mentorship. She emphasizes the need to stop and help others, as it can lead to valuable connections and opportunities. JP discusses the mindset of an entrepreneur, including the ability to handle rejection and overcome fear. She highlights the importance of setting boundaries and saying no to opportunities that don't align with your values. JP also emphasizes the significance of financial literacy, emotional intelligence, and group economics in achieving success as an entrepreneur. In this conversation, JP and Ryan discuss the characteristics of businesses and leaders that are pushing forth innovative solutions and those that have an antiquated view on how to get ahead. They highlight the importance of leading with compassion, love, and promoting collaboration within organizations. They also discuss the challenge of identifying authentic leaders who genuinely care about making a positive impact. They emphasize the significance of community in Jackie's business and life, and the role it plays in teaching and mentoring others. They also touch on the need for change in traditional education and the importance of mindset in achieving success. Jackie shares how she has changed her mind about people and the importance of understanding fear and trauma in individuals. Overall, the conversation emphasizes the need for authenticity, compassion, and a growth mindset in business and personal life.

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    48 mins
  • Carrie Kramer on Authenticity in Sales
    May 3 2024

    Carrie Kramer, co-founder of FutureProofd, discusses the challenges and key elements of a successful sales function. She emphasizes the importance of leadership setting relevant goals and metrics that align with the marketplace and the needs of the sales team. She also highlights the significance of authenticity in sales, encouraging salespeople to show up as their true selves and build genuine relationships with clients. Additionally, she discusses the role of automation and AI in sales, suggesting that salespeople should leverage technology to streamline administrative tasks while still maintaining a personal touch. Finally, she emphasizes the importance of collaboration between marketing and sales to create a cohesive story and deliver value to clients.

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    41 mins

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.