• Marketing and Brand Management in the Shared Living Sector

  • May 3 2024
  • Length: 41 mins
  • Podcast
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Marketing and Brand Management in the Shared Living Sector

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  • Summary

  • Here's a snapshot of our conversation in Episode 12
    ✔️Marketing Budgets and Strategies: How are budgets allocated and what strategies are most effective?
    ✔️Focus Groups and Surveys: Utilising these tools to understand resident needs and satisfaction.
    ✔️Brand and Investing in Brand Awareness: Budget considerations, who is responsible, and the importance of consistency.
    ✔️Staffing Structures: Are current staffing levels sufficient to deliver a brand experience?
    ✔️The Life of a Consultant: A day in the life and the real roles they play in shaping the industry.

    Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector.

    Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

    Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.
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