Our guest this episode is Higher Logic's Chief Technology Officer, Conor Sibley, who has spent three decades at influential companies designing and managing Internet scale platforms. He has intimate knowledge of emerging technologies and is part of the team leading the development of Higher Logic’s own AI toolset.

We talk about the ways AI applications for associations are evolving, and Conor highlights Higher Logic's new AI tools. Topics covered include:

• The types of AI that go way beyond just generative AI.
• How associations can use AI for highly personalized experiences.
• The power of AI in automated marketing.
• Definitions for Multi-Modal Large Language Model, AI hallucinations, and results augmented generation (RAG).
• AI applications that can help associations externally and internally.
• The ways AI can be applied to improve translation and multi-lingual experiences

Helpful Links: June 11 Webinar: Available Now - See Higher Logic's New AI Tools In Action Additional resources at higherlogic.com/podcasts.

Our guest on this episode of The Member Engagement Show is Diana Mertz, Sr. Director of Membership and Engagement with the American Staffing Association. Diana has over 15 years' experience in association management, primarily on the membership side. Topics covered include:

• Building and maintaining special interest groups in communities.
• Nurturing volunteers as leaders.
• Tips for communities keeping long-time communities fresh and engaged.
• How members’ perception and use of communities changes over time.
• Learning what YOUR members want and how to tap into that for success.
• Teaching members how to use and get the most out of the community.
• Recognition for your most valuable contributors.

Helpful Links

Visit higherlogic.com/podcasts for resources.

Learn more about ASA's Women in Leadership program (video).

Diana Mertz on LinkedIn

American Staffing Association

In this episode, we talk with Amber Worthen, CEO of Email Maven, which provides comprehensive email platform support primarily for associations. Email Maven helps staff get the email work done, pitching in on both projects and overall strategy. Prior to Email Maven, Amber was in the trade association space for seven years. The episode explores:

• How to accomplish a lot with a small email marketing team.
• How to effectively introduce automation into the email marketing picture.
• Why email benchmarks are important and how they can help associations.
• What kind of email metrics you should be tracking.
• How to provide a better, more targeted experience for your members through automation.
• How to spot helpful vs. unhelpful email data.
• The most underestimated Higher Logic email tool: web tracking.
• Emerging trends in email marketing

Links:

• Visit higherlogic.com/podcasts to download the Association Email Benchmark Report and check out other resources referenced on the show.
• Register for our April 30 webinar, Benchmarks for Success, to learn more about association marketing, community, and experience benchmarks.
• Learn more about Email Maven.