Join Ryan Deiss and I in this enlightening episode of Business Lunch, where they delve into the often-overlooked yet crucial topic of accounting and finance. We discuss how entrepreneurial optimism can clash with the harsh realities of financial reporting. Learn how to navigate these challenges and foster a productive relationship with your CFO to ensure your company's financial health.

Highlights:

"You've got to be incredibly optimistic to be an entrepreneur. It's about walking very thin ropes without a net."

"If it's only doom and gloom, it’s incredibly depressing and inaccurate. We need a balance between optimism and realistic financial reporting."

"Support the team you've got to get the results you need, or you need a different team."

Timestamps:

00:00 - Entrepreneurial Optimism vs. Financial Realism

01:05 - Introducing the Topic

02:37 - Impact of Changing Accounting Methods

03:17 - The Problem with Depressing Financial Reports

05:00 - Changing the Financial Reporting Process

05:12 - Importance of Accurate Financial Reporting

09:38 - Avoiding Obstacles, a Common Entrepreneurial Pitfall

10:00 - Support Your Team, or Change It

10:29 - Frustrations with Unimplemented Solutions

11:15 - The Role of Leadership in Financial Health

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: / rolandfrasier

📸 Instagram: / rolandfrasier

📱 Facebook: / rolandfrasierpage

💼 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 👉

Welcome to a new episode of Business Lunch, Ryan Deiss and I dissect the recent hype surrounding two new AI-powered gadgets - the Humane AI pen and the Rabbit. Both products promised to revolutionize our lives with features like real-time feedback and enhanced productivity. However, reviews have been scathing, exposing the devices as clunky, unhelpful, and ultimately a letdown. We delve into the challenges of launching new hardware products in a crowded market and explore the dangers of overpromising and failing to deliver, highlighting how a great marketing campaign can backfire if the product itself isn't exceptional.

Highlights:

"The people are not stupid long term, we're all a little stupid short term from time to time."

"It's a game of replacement, not enhancement."

"The better you are at marketing, the better your product better be.”

Timestamps:

00:54 - Introduction

02:36 - Memorial Day

05:26 - AI Devices and Hype

07:17 - The Future of AI Gadgets

12:24 - Apple Vision Goggles

14:21 - Lessons Learned

16:30 - Nobody Wants More Stuff

17:32 - Rabbit Using Chat GPT

23:10 - Marketing Lessons (and Mistakes)

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: / rolandfrasier

📸 Instagram: / rolandfrasier

📱 Facebook: / rolandfrasierpage

💼 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 👉 / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

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EPIC Training

Welcome to a new episode of Business Launch! Ryan Deiss and I explore the critical importance of personal branding. We share our experiences with launching Scalable. We discussed how the lack of a personal brand initially hindered our success and how consumers connect more with real people than faceless companies. Through engaging stories and practical tips, we explain how building a strong personal brand can enhance trust, foster loyalty, and drive business growth.

Highlights:

"You've got to have a personal brand associated with any product or service that you're launching."

"The exact same message and the exact same offer dramatically outperformed once we added a personal touch."

"Your personal brand is your ambassador to the world, telling your story and connecting with your audience."

Timestamps:

03:15 - Launching Scalable Without a Personal Brand

06:45 - Why Personal Branding is Essential

09:30 - Lessons Learned from Scalable's Journey

12:00 - Building Trust and Connection

14:15 - Strategies for Creating a Personal Brand

16:30 - Overcoming Resistance to Personal Branding

18:45 - Real People vs. Faceless Brands

21:00 - Personal Branding Beyond Business Owners

23:30 - Final Thoughts and Resources

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook: