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The CLV Revolution
- Transform Your E-commerce with Customer Value Optimization
- Narrated by: Timothy French
- Length: 4 hrs and 24 mins
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Publisher's Summary
If you’re working hard to get new customers, but your profit isn’t growing, you’re not doing it right. What good is gaining customers today only to lose them tomorrow to the competition?
It’s not enough to acquire new customers. Long-term nurturing is mandatory for your business to grow. Without customer retention, you’ll spin your wheels to bring in new people only to watch them walk away to lower prices or shiny new products elsewhere. Building customer lifetime value is your missing key to success.
Whether you’re an e-commerce professional, a marketer, or an online business owner, you need to shift your focus to Customer Value Optimization (CVO). This book provides a blueprint to revolutionize how you do business, enabling you to retain a loyal following for greater profits and a sustainable business model.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.