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Change by Design, Revised and Updated
- How Design Thinking Transforms Organizations and Inspires Innovation
- Narrated by: Tim Roberts, Tim Brown
- Length: 7 hrs and 37 mins
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Publisher's Summary
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business.
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
Change by Design explains design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs, not only with what is technically feasible, but with what is viable to the bottom line. Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Brown. As he makes clear in this visionary guide - now updated with addition material, including new case studies and a new introduction - design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by reexamining the ways their nurses manage shift change, or Kraft, to rethink supply-chain management.
Change by Design is not an audiobook by designers for designers; it is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
What listeners say about Change by Design, Revised and Updated
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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- Space Nonchi
- 03-08-2022
Thoughts from very experienced Designer
Very worthy book on Design.
This book makes a powerful case for human entered design which I can fully get behind. For a company or organisation to move to Design Thinking it must come from the top...
I listened to the Audiobook and so the rest of my review will focus on that experience considering that I have a significantly reduced hearing range.
First the book is not meant to be linear... however an Audiobook drives linear consumption!
The quality of the narration for my hearing range was good. The voice was well modulated and we'll paced. My preference will always be for a women's voice for clarity but I had no problems following this book.
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