Youth Culture

CPYU President Walt Mueller's critically acclaimed book, Understanding Today's Youth Culture, is widely recognized as one of the most thorough and comprehensive overviews of youth culture today. This Gold Medallion Book Award winner is used as a seminal text in colleges, universities, and...

YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.

Triple J isn't just a radio station, it is the national voice and thumping heartbeat of Australian youth culture. Before the birth of Double J, Australian radio was created for conservative adults. The youth were to be seen and not heard. But in 1972, Gough Whitlam transformed all that. With a...

Youth ministry isn't just meeting with students and teaching them God's truth. It also involves a myriad of administrative and operational details. Youth Ministry Management Tools 2.0 provides youth ministers and volunteers with helpful insights, advice, and practical resources to successfully...