Television Marketing

Multi-Screen Marketing is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers.

ガラポンTVは、地上デジタル放送8局の番組を1セグで、最大4カ月分（ ハードディスク増設時）全番組録画(=全録) し、スマートフォン、タブレット、PCなどでいつでもどこでも見たい番組を視聴できる画期的な録画機。ガラポンTVの特徴や開発経緯、将来展望などについて、ガラポン株式会社代表 取締役の保田歩氏に、元MACLIFE編集長の高木利弘氏がインタビューしました。起業する決断のタイミングや、困難に遭っても折れない心の持ち方、ビジネスモデルの組立方など、ベンチャーを志す人は必聴です。