Social Media Sports

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy...

When Grace @FilthyBlueBird tweeted her dirtiest, most delicious secret desires to MovieStar @VaughnAsher she never expected a reply, let alone a face-to-face meeting and an offer of a lifetime. And when MovieStar @VaughnAsher figured out the woman vacationing at his family’s St. Thomas resort was the author of all those dirty hashtags a fan was relentlessly tweeting at him...well that was a challenge he couldn’t pass up. He was more than happy to #RockHerFilthyWorld.

Forget the gold medals, the championships, and the undefeated seasons. When all-star athletes were growing up, they had regular-kid problems just like you. Baseball legend Babe Ruth was such a troublemaker that his family sent him to reform school. Race-car champion Danica Patrick fended off bullies who told her “girls can’t drive”. And football superstar Peyton Manning was forced to dance the tango in his school play.

In an increasingly secular, fragmented, and distracted culture, nothing brings Americans together quite like sports. On Sundays in September, more families worship at the altar of the NFL than at any church. This appeal, which cuts across all demographic and ideological lines, makes sports perhaps the last unifying mass ritual of our era, with huge numbers of people all focused on the same thing at the same moment. That timeless, live quality makes sports very powerful, and very lucrative. And the media spectacle around them is only getting bigger, brighter, and noisier.

The millions of fans who watch World Wrestling Entertainment (WWE) programs each year are well aware of their role in building the narrative of the sport. #WWE: Professional Wrestling in the Digital Age explores the intersections between media, technology, and fandom in WWE's contemporary programming and business practices. In the Reality Era of WWE (2011 to the present), wrestling narratives have increasingly drawn on real-life personalities and events that stretch beyond the story-world created and maintained by WWE.

Take a rollicking tour through the sports world of 1996, when debuts, comebacks, movies, and pop culture crossover changed the sports landscape forever. From college to the Olympics to the pros; from the NBA to golf, tennis, and boxing, 1996 was home to athletes and teams who were among the best marketed, most beloved, colorful, and greatest in history. Sportswriter and author Jon Finkel uncovers the stories behind the stories while interviewing a who's who of '96ers to reveal in thrilling detail how their collective influence on sports and pop culture still resonates to this day.

Ob es um die dubiosen Geschäftspraktiken von internationalen Spitzenklubs wie dem FC Barcelona, Manchester City oder Paris Saint-Germain geht, um die Ausbeutung von Jugendspielern oder die Vertuschung von Straftaten: Die Gier im Fußball kennt kaum noch Grenzen. Die SPIEGEL-Journalisten Rafael Buschmann und Michael Wulzinger geben neue, exklusive Einblicke in die zunehmend mafiösen Strukturen im Spitzenfußball und erzählen dabei auch die Geschichte des Mannes, der durch seinen Mut die spektakulären Enthüllungen erst möglich gemacht hat - und dafür nun im Gefängnis sitzt.

From plain old doping to claiming a marathon victory despite having driven the middle section of the race, from match-fixing to diving for a penalty - cheating in sport is as old as sport itself. But what constititues cheating and where do we draw the line? Are some sports cleaner than others? Is cheating in one sport the same as cheating in another or does each sport's distinctive culture set different standards? Is there such a thing as a sport without sin? Or, indeed, a sporting competitor?

Dass es in der Welt des Fußballs immer weniger um den Sport und immer mehr um schmutzige Geschäfte geht, ahnen die Fans nicht erst seit den Skandalen um die Fifa und die vermeintlich gekaufte WM 2006 in Deutschland. Die "Football Leaks" bieten nun erstmals Einblicke in die Schattenwelt der Branche, offenkundig wird die grenzenlose Gier, die hinter den Kulissen des Weltfußballs herrscht.