Showing results by author "Roberto Verganti" in All Categories
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Overcrowded
- Designing Meaningful Products in a World Awash with Ideas
- By: Roberto Verganti
- Narrated by: Don Hagen
- Length: 7 hrs and 38 mins
- Unabridged
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Overall4.5 out of 5 stars 2
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Performance4 out of 5 stars 2
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Story4 out of 5 stars 2
The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism.
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Overcrowded
- Designing Meaningful Products in a World Awash with Ideas
- Narrated by: Don Hagen
- Length: 7 hrs and 38 mins
- Release date: 13-01-2017
- Language: English
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