Showing results by author "Paul J. Zak" in All Categories

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them. Why is "culture" so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate.

Is morality universal? Why are men less faithful than women? Why do some businesses succeed while others collapse? If we have a natural impulse to empathise and care for each other, why are there psychopaths? Neuroscientist and economist Paul Zak has spent 10 years researching to answer these questions and discovering the chemical driver of our behaviour. His research has led him from a "vampire" wedding in Devon to the jungle of Papua New Guinea and from the US military to a Buddhist monastery.