Showing results by author "Mathew Sweezey" in All Categories
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- By: Mathew Sweezey
- Narrated by: Daniel Henning
- Length: 7 hrs and 56 mins
- Unabridged
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Overall
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Story
We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- Narrated by: Daniel Henning
- Length: 7 hrs and 56 mins
- Release date: 12-05-2020
- Language: English
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Non-member price: $24.37 or 1 Credit
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