Showing results by author "Margaret Mark" in All Categories
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- By: Margaret Mark, Carol S. Pearson
- Narrated by: Randye Kaye
- Length: 15 hrs and 16 mins
- Unabridged
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A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- Narrated by: Randye Kaye
- Length: 15 hrs and 16 mins
- Release date: 30-08-2022
- Language: English
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Non-member price: $26.99 or 1 Credit
Sale price: $26.99 or 1 Credit
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Teaching Trauma-Sensitive Yoga
- A Practical Guide
- By: Brendon Abram, Mark Stephens - foreword, Margaret A. Howard - afterword
- Narrated by: Alan Carlson
- Length: 4 hrs and 9 mins
- Unabridged
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Brendon Abram combines his first-hand experience with PTSD in the field and years of teaching to offer this practical guide to bringing trauma-sensitive yoga to both clinical and studio settings. Drawing on his work with military veterans, first responders, and survivors of domestic and sexual abuse, he emphasizes the importance of respecting the uniqueness of every individual and demonstrates how to use the foundational principles of yoga to create a safe experience.
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Teaching Trauma-Sensitive Yoga
- A Practical Guide
- Narrated by: Alan Carlson
- Length: 4 hrs and 9 mins
- Release date: 22-09-2022
- Language: English
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Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
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Fred 2.0
- New Ideas on How to Keep Delivering Extraordinary Results
- By: Mark Sanborn, Margaret Kelly - foreword
- Narrated by: Stephen Bel Davies
- Length: 4 hrs and 40 mins
- Unabridged
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Nine years ago, best-selling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies - even, cities - were inspired to turn the ordinary into the extraordinary each day. Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more.
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Fred 2.0
- New Ideas on How to Keep Delivering Extraordinary Results
- Narrated by: Stephen Bel Davies
- Length: 4 hrs and 40 mins
- Release date: 04-03-2014
- Language: English
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Non-member price: $17.99 or 1 Credit
Sale price: $17.99 or 1 Credit
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