Showing results by author "Iain Ellwood" in All Categories
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Marketing for Growth
- The Economist
- By: Iain Ellwood
- Narrated by: Karen Cass
- Length: 7 hrs and 4 mins
- Unabridged
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Overall
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Performance
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Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service.
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Marketing for Growth
- The Economist
- Narrated by: Karen Cass
- Series: The Economist
- Length: 7 hrs and 4 mins
- Release date: 05-12-2013
- Language: English
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