Showing results by author "Geno Church" in All Categories
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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
- By: Robbin Phillips, Greg Cordell, Geno Church, and others
- Narrated by: Paul Strikwerda
- Length: 4 hrs and 53 mins
- Unabridged
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How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
- Narrated by: Paul Strikwerda
- Length: 4 hrs and 53 mins
- Release date: 24-12-2011
- Language: English
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Non-member price: $17.99 or 1 Credit
Sale price: $17.99 or 1 Credit
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The Shared Ship
- By: Geno Church
- Original Recording
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The Shared Ship podcast for Pirates is a manifesto to help get to the heart of whatever it is you believe in and embrace the power of community to inspire, empower, and embolden others to join you and/or your mission. We’re guessing you’re here because there is something you believe in—your brand, your business idea, your mission, a social cause, a passion. And we’re here for you if you’ve been lost in the cold, digital world surfing for more…humanity… there, we said it.
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