Showing results by author "Debra Koontz Traverso" in All Categories
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Outsmarting Goliath
- How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known
- By: Debra Koontz Traverso
- Narrated by: Anna Fields
- Length: 7 hrs and 50 mins
- Unabridged
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Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.
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Outsmarting Goliath
- How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known
- Narrated by: Anna Fields
- Length: 7 hrs and 50 mins
- Release date: 13-05-2009
- Language: English
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Non-member price: $26.99 or 1 Credit
Sale price: $26.99 or 1 Credit
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The Small Business Owner's Guide to a Good Night's Sleep
- Preventing and Solving Chronic and Costly Problems
- By: Debra Koontz Traverso
- Narrated by: Anna Fields
- Length: 7 hrs and 15 mins
- Unabridged
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Overall
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Performance
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Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. No need to waste emotions, time, and money when a crisis hits: you can get a good night's sleep!
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The Small Business Owner's Guide to a Good Night's Sleep
- Preventing and Solving Chronic and Costly Problems
- Narrated by: Anna Fields
- Length: 7 hrs and 15 mins
- Release date: 18-12-2008
- Language: English
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Non-member price: $24.99 or 1 Credit
Sale price: $24.99 or 1 Credit
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