Showing results by author "Christian Terwiesch" in All Categories
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- By: Nicolaj Siggelkow, Christian Terwiesch
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Unabridged
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.Â
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Too niche
- By Hayley on 21-03-2023
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Release date: 20-10-2020
- Language: English
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Non-member price: $14.61 or 1 Credit
Sale price: $14.61 or 1 Credit
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The Innovation Tournament Handbook
- A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge
- By: Christian Terwiesch, Karl Ulrich
- Narrated by: Jason Leikam
- Length: 4 hrs and 1 min
- Unabridged
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Leveraging more than two decades of experience organizing innovation tournaments in Silicon Valley and on Wall Street, from Buenos Aires to Kuwait City, Shanghai to Moscow, and with many Fortune 500 companies, two renowned researchers, entrepreneurs, and the foremost experts on innovation tournaments offer a template that you can use to generate winning ideas that will drive great outcomes―whatever your challenges, whatever your business.
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The Innovation Tournament Handbook
- A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge
- Narrated by: Jason Leikam
- Length: 4 hrs and 1 min
- Release date: 11-07-2023
- Language: English
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Non-member price: $19.99 or 1 Credit
Sale price: $19.99 or 1 Credit
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