Showing results by author "Brad VanAuken" in All Categories
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Brand Aid
- A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
- By: Brad VanAuken
- Narrated by: Eric Synnestvedt
- Length: 10 hrs and 49 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.
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Brand Aid
- A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
- Narrated by: Eric Synnestvedt
- Length: 10 hrs and 49 mins
- Release date: 06-01-2015
- Language: English
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Non-member price: $26.99 or 1 Credit
Sale price: $26.99 or 1 Credit
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