Showing results by author "Barbara E. Kahn" in All Categories
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Global Brand Power
- Leveraging Branding for Long-Term Growth
- By: Barbara E. Kahn
- Narrated by: Rose Itzcovitz
- Length: 3 hrs and 49 mins
- Unabridged
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Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.
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Global Brand Power
- Leveraging Branding for Long-Term Growth
- Narrated by: Rose Itzcovitz
- Length: 3 hrs and 49 mins
- Release date: 26-11-2013
- Language: English
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Non-member price: $22.99 or 1 Credit
Sale price: $22.99 or 1 Credit
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- By: Barbara E. Kahn
- Narrated by: Lisa Larsen
- Length: 5 hrs
- Unabridged
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We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Narrated by: Lisa Larsen
- Length: 5 hrs
- Release date: 13-11-2018
- Language: English
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Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
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