Showing results by author "Arvid Kahl" in All Categories

Zero to Sold is a comprehensive and actionable guide through the four stages of a bootstrapped business: Preparation, Survival, Stability, and Growth. From your first idea to successfully selling your business for life-changing amounts of money, this book will help you become a world-class entrepreneur. By focusing on your niche audience, finding their critical problem, and solving it with a product that your customers can't resist to pay for, you will learn how to create a recurring revenue engine that will make you financially independent.

Too many businesses start with a big idea and ultimately fail because nobody wants to pay for their product. What are they missing? The audience-driven approach of an embedded entrepreneur. Instead of building solutions looking for customers, embedded entrepreneurs find customers and build a solution with them. When you begin building your business with your future audience in mind, the guesswork ends. The audience-driven approach of an embedded entrepreneur is the path to a sustainable, customer-centric business. 

Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.

The ONLY podcast about the new and emerging creator economy. Join us whilst we discuss topics like: how to price your first digital product, how to brand yourself (and get comfortable with personal branding) and how to get over imposter syndrome.

Tyler Tringas and Arvid Kahl build the Calm MBA in public. And they'll catch up.