Showing results by author "Anthony Kennada" in All Categories
-
-
Category Creation
- How to Build a Brand That Customers, Employees, and Investors Will Love
- By: Anthony Kennada, Brian Halligan - foreword
- Narrated by: James Fouhey
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.
-
Category Creation
- How to Build a Brand That Customers, Employees, and Investors Will Love
- Narrated by: James Fouhey
- Length: 7 hrs and 2 mins
- Release date: 26-11-2019
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-